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 Sam’s Salon Line-up for ‘08

Welcome to Sam’s Salon - a monthly series of tele-interviews with leading-edge IDEAprenuers  who are earning a good living developing, marketing and monetizing commercially-viable ideas on the stage, page, online, and in the media.

What is an IDEApreneur?  Katherine Graham said it best, “To do what you love and feel that it matters; how could anything be more fun?”

You know what could be more fun? To get paid to do fun work you love and feel that it matters!

Sam is fortunate to have met fascinating individuals in her 25 years as an IDEApreneur.  The International Brain of the Year.  A National Geographic photographer who speaks to top corporations and uses his photographs as metaphors for life lessons. Fortune 500 executives, Presidents of national associations. Hall of Fame speakers.

Each month, you get to “pick the brain” of a respected topic expert.  Imagine having an opportunity to learn from leading authorities who reveal trade secrets about how they’ve turned insights into income. 

Rather than following a set script, Sam actually LISTENS to what the guest expert says and follows up on intriguing conversational threads because she knows the most eye-opening, thought-provoking insights happen spontaneously when we go “deep” into a topic and discover something that hasn’t quite been said that way before. 

These interviews are not purely technique-based  (e.g., Do this, this and that).  They are a blend of right and left brain thinking, a balance of logic and emotion, a combination of art and science. 

They delve into the inspirational, roller coaster lows and highs of the entrepreneurial journey – while offering concrete suggestions you can replicate within your own professional (and personal!) life.

Each interview will be different although you can count on specific IDEApreneur-related questions such as:

1.     How did you get started in this business?

2.     What are a couple of your most important lessons-learned?

3.     Who has been a mentor or IDEApreneur role model for you?  What is it about them specifically that positively impacted you?

4.     What was an unexpected “Aha,” an insight that was counter-intuitive or that flew in the face of the norm?

5.     What do you wish someone had told you way back when that could have saved you a lot of time, money and hassle?

6.     What are two specific tips you have for someone who wants to become an IDEApreneur?

7.     What’s a particular time as an IDEApreneur that you thought, “THIS made it all worthwhile.”  A triumph or satisfying moment that captured the essence of why you do what you do.

8.     Do you have a motto or philosophy that keeps you going – that shapes how you do business?

9.     What’s the most meaningful or rewarding aspect of being an IDEApreneur?

10.  If you were to give one piece of advice to how someone can fast-forward their IDEApreneur success, what would that be?

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Upcoming Events

When:  July 24 – 8:00 pm EST

Who:  Michael Gelb is the world's leading authority on the application of genius thinking to personal and organizational development. He is a pioneer in the fields of creative thinking, accelerated learning, and innovative leadership. Gelb has authored such respected books as "How to Think Like Leonardo Da Vinci: Seven Steps to Genius Every Day,” and “Innovate Like Edison: The Success System of America's Greatest Inventor" which he co-authored with Sarah Miller Caldicott, the great grand niece of Thomas Edison . www.michaelgelb.com.

You’ll appreciate Michael’s brilliant insights into how to make generic ideas genius.  Hear about his innovation summits that attract leading-edge thinkers from around the globe and the insights in his talks for Young Presidents Organization that leave them thinking -  differently.

Register Now ( Sign Up Here )

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When:  Tuesday Aug. 19,  8 – 9 pm EST

Who: Victoria Moran. Imagine being a teenager in the 60’s who wants to meet the Beatles.  What do you do?  You get a $1 press card from a teen magazine and successfully get into two Beatles press conferences. That’s the type of innovative imagination and initiative demonstrated by our guest IDEApreneur for our August Sam's Salon, Victoria Moran.

 Most importantly, find out how Victoria has made her living for the past 20 years from her mind – and how she gets paid to create and share her compelling ideas on the page, stage, online and to the media.  www.VictoriaMoran.com
 

Register Now ( Sign Up Here ) 

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When:  Oct. 23 – 8:00 pm EST

Who:  Kay Cannon, As 2007 President of the 30,000 member  International Coaching Federation, (the premiere organization for professional coaches around the world) Kay traveled to more than 17 countries to grow the industry’s impact.  As founder of The Leadership Whisperer, she has consulted with NASA, the International Spa Association and many Fortune 500 Leaders.

Kay is considered a visionary in this industry and is uniquely positioned to answer your questions about how you can grow a rewarding and profitable coaching/consulting business.  Whether you’re just thinking about becoming a coach, already a master certified coach, or working full-time in another professional and wondering if this might be your dream job, you can benefit from Kay’s visionary insights into how to get paid to do work you love.  www.leadershipwhisper.com.

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Frequently Asked Questions:

How Does Sam’s Salon Work and How Much Do These Tele-Interviews Cost?

• Each tele-interview lasts 1 hour and begins at 8 pm Eastern time.
• The cost for each one is $29, although package plans are available.
• Payment is made in advance by check or credit card. (Please note, the bridge line for our call is not an 800 number, so there will be a nominal charge on your phone bill for the hour of long-distance calling.
• Upon registering and paying for the tele-interview, we will send you complete instructions on how to call in and how to submit questions in advance if you’d like to “pick the brain” of our guest expert.
• Unable to participate in the live seminar?  Rest assured, you can still benefit from the expert’s insights and listen to the tele-interview on your own time, anytime by purchasing a recording (on CD or MP3) of the tele-interview prior to or following the program.
• If you are registered and have to cancel, you will not be charged if you cancel at least 48 hours ahead of time. If you cancel within this 48 hour time frame, you are welcome to arrange for a colleague to take your place.  If you are registered and miss the program with no advance notice, there will be no refund as that’s not fair to our guest expert.

What is a tele-interview?

Tele-interviews are essentially a live conference call  . . . on the phone. Sam asks questions of the guest expert based upon what she thinks will be of highest interest and value to the majority of the participants. . . . and based on the interests and priorities of the group, as evidenced by the questions submitted in advance.

The format is dynamic, but usually consists of 15 minutes of interview, followed by 15 minutes of questions, another 15 minutes of interview, and a final 15 minutes of questions – although this format may vary based on the guest’s ability to share insightful, eye-opening, edge-of-your-seat examples (really!) and the quality of questions that are submitted in advance.

Sam’s goal is to make EVERY tele-interview a fascinating, free-flowing, far-ranging discussion that is full of “I didn’t know that” ideas that have you grabbing for your pen and taking notes.  She knows you’re busy, that you’ve read hundreds of books and been to dozens of conferences.  Her goal is to “raise your eyebrows” and hold your attention with witty, intelligent, haven’t-heard-that-before ideas that make every tele-interview time well spent.

How does this all work?

We arrange for a "bridge line" which is basically a teleconference line, allowing many people to call in simultaneously, without an operator assisting. You'll call a designated number (which you'll receive 3 days before the tele-interview). Rest assured.  Upon registering and paying, we send you a step-by-step guide that makes this simple process easy-to-understand and do.

How do I know I've called the right number?

You'll call in 2-5 minutes before the session is set to begin. In the minutes before the interview (you can trust Sam to start on time!), Sam will ask your name when you sign in. Others in the room will hear a short beep to let them know someone has arrived. We do this so you can get a feel for our eclectic, from around the country group.  

Does Sam start on time?  What if I'll be a little late for the call?

YES!  We know you are busy and we want you to be able to trust that we will always start on time and end on time.  Our goal is to PACK each hour with as many interesting and useful ideas as possible, so we will hit the ground running and not waste your time with idle chit chat.

If you dial in late, Sam will not ask you to introduce yourself and please don’t announce yourself as it will interrupt our expert.

By the way, even if you’re really late (you caught in a traffic jam or a meeting ran over), it’s still worth dialing in.  You never know when one gem will make an entire call worthwhile and that gem might happen in the last 10 minutes of the interview.  If you’re registered and miss the entire interview, you have the option of buying a recording afterwards (at a discount).

Do I have to be computer literate?

No. There are no computers involved. All you need is a phone and the call-in number that will be provided to you once you’re paid.

Will I be given a toll-free number to call?

No.  We will be using different numbers for different tele-interviews (there is no one standard number) but they are not toll-free.  You are responsible for paying for your call, which will appear on your long distance phone bill as a regular long distance call. No other charges are tacked on to the call, just whatever your long distance company charges you .  We don't make any money whatsoever off the long distance call.

Will there be a “Questions and Answers” session as part of the Sam’s Salon Tele-Interview?

We honor the preference of each expert as to whether we include a “live” Q and A during the tele-interview.  Our primary goal is to provide as much tangible value to ALL participants, and as you know, “live” questioners sometimes ramble, pontificate, or ask something that’s relevant only to them.   If our guest expert requests live interaction, we will open the line and have guidelines (e.g., 1 minute max for each question, which Sam will graciously and firmly enforce) so that as many people as possible have access to our guest IDEApreneur’s expertise and experience.

The good news is, you will ALWAYS have the opportunity to submit written questions (100 word max please) in advance.  Sam can’t guarantee that every question will be addressed in the tele-interview, however she will pose questions to the expert that are in alignment with his or her topic and that will provide value for the majority of the listeners.

After registering and paying for the event, you are welcome to submit (via email to Sam@SamHorn.com ) up to two questions you would like posed to the Expert. These must be received at least 24 hours in advance of each tele-interview.

I’ve been on teleconferences before and it seems there’s often a lot of background noise, (dogs barking, doors slamming, dishes clinking.)  Do you have a way of avoiding that?

An emphatic yes! As mentioned, we want this to be a high-quality experience in every way.  That’s why we’re having these tele-interviews professionally recorded.  Once you register and pay, we’ll send call-in directions which include how to mute and un-mute your phone so everyone can clearly hear the guest expert’s every word. . . . without distraction.

I have call waiting. What if I get a call during the teleseminar?

If you have call waiting, please disable it before calling in. Check your phone book or contact your telephone company to get the Disable Call Waiting code for your area. Depending on your phone service, it may be one

of the following three codes: *70, 70# or 1170.

Innovation Information

Sam Horn's ~ California Office
P.O. Box 6810 Los Osos, CA 93412-6810
Phone (805) 528-4351  Fax (805) 528-2581
Office E-mail   actionseminars@samhorn.com
E-mail Sam Horn at sam@samhorn.com

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