The OraStory of Obama

 

 

”The world is not made up atoms; it’s made
up of stories.” - Muriel Rukeyser

As someone who has earned her living as a
professional speaker for more than 20 years,
I’ve been fascinated by what I call=20the
“OraStory” of President Barack Obama.

Regardless of your politics, he is a riveting
speaker. I love studying the transcripts
of his important speeches and analyzing why
they work so well. I share my subsequent
insights with clients and audiences so they
can take their talks to transcendent levels.

There are many reasons Obama’s speeches POP!
One reason is because he uses:
ALLITERATION,
IAMBIC cadence
RHYME
to create AIR–tight sound-bites that make him instantly eloquent.

As explained in Chapters 16-18 of POP! Create the Perfect Pitch, Title and Tagline for Anything (Perigee - Penguin, '09), alliteration makes our language lyrical.

Iambic rhythm (Jack and Jill went up a hill) makes what we say easy to repeat and remember. Simply said, words that roll off the tongue stay in the brain.

Rhyme is sublime in that it gives our mind a hook on which to hang a memory.

Combining these three oratorical devices has the power to make our message POP! and our OraStory stick.

Do you have an important presentation coming up? What do you want audience members to stop, start or do differently as a result of your talk? Have you crafted your core message into an AIR-tight sound bite? If not, chances are people will not even remember what you say, much less act on it.

This is much too important to be left to chance. Invest the time to craft a Phrase That20Pays so listeners can repeat what they heard, word-for-word. Doing so will turn audience members into word-of-mouth ambassadors because they’ll still be talking about (and acting on) your core message weeks, months, years later.

Want to make your communication POP! and your OraStory stick? Whether you’re delivering a presentation at an industry conference, interviewing for your ideal job, prepping a pitch for venture capitalists or developing a signature keynote; I can help.

Visit www.SamHorn.com to see when and where my next Speaker Camp will be held. Or, contact Cheri Grimm at 805 528-4351 or Info@samhorn.com to schedule a 15 minute appointment to discuss your goals and how we can work together to design a one-of-a-kind presentation that achieves your objectives and exceeds your audience’s expectations.
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