Welcome! We appreciate your interest in becoming certified to teach Sam Horn’s proprietary material.

1. What is a Sam Horn Certified Trainer?

Sam Horn Tongue Fu!® program is officially trademarked, and the proprietary, original techniques in her other programs (Never Be Bullied Again, POP!, and Got Your Attention?) are copyrighted. In order to maintain the integrity of the material, we certify people in Sam’s unique presentation style to ensure program participants are receiving excellent, actionable recommendations they can put into practice that produces real world results at work, at home, and in their community. Just as Stephen Covey, Ken Blanchard, and Jack Canfield certify individuals in their process, Sam certifies people in her process.

2. Why would you want to be a certified trainer?

Would you like to:

  • Make more money by offering proven content that has a respected  international track record?
  • Receive already-prepared power point decks that help you deliver organized, substantive presentations and workshops that get you asked back?
  • Gain a competitive edge in a crowded industry that catapults your career and visibility?
  • Receive personalized coaching on how to negotiate fees and turn pro bono talks into paid talks?
  • Receive business consulting on how to announce and promote your certification on your website and in your marketing materials to reach current and potential clients?
  • Receive sample blogs, articles, speaker contracts, and client questionnaires that expedite your success because you don’t have to figure out everything on your own?
  • Teach Sam’s material in your company, school, government agency or non-profit?
  • Offer proven, one-of-a-kind techniques that add value for all participants?
  • Save time by not having to create your own content from scratch?
  • Share respected insights that have been featured in the New York Times, Fast Company,Forbes, INC, and the Washington Post?
  • Be taught by an expert who was twice the top rated speaker at the International Platform Association and has been hired by Boeing, Cisco, Intel, Capital One, ASAE and more?
  • Get paid to do meaningful work that changes lives – for good?
  • Receive a fully developed, turn-key system that saves you money, effort, and hassle?

If you said yes to any of the above, this course is for you.

3. What do you receive as a Sam Horn Certified Trainer?

You will receive:

  • Personalized instruction from Sam Horn who shares best-practices from her 30+ years as a professional speaker, published author, in-demand media resource and coach/consultant
  • Strategies for building a new brand or integrating your certification into your current brand
  • A step-by-step timeline with monthly deliverables on how to get booked by organizations in your target demographics and industries
  • Complimentary, autographed copies of Sam’s books, and CD’s on this topic
  • Sam’s social media strategy so you can scale your network online via Twitter, Facebook
  • Assistance crafting a speaker one-sheet and bio to be used for marketing and on Linked In
  • Opportunities to present in front of Sam and design-deliver a mini-TED-like talk on the aspects of the topic that are most relevant to you and your goals
  • Handouts for a 20-minute keynote, a 60-90 minute seminar or breakout session, and a half or full-day workshop
  • PowerPoint templates that can be adapted to your audience and situation
  • Step-by-step instructions on how to customize this curriculum for your target audiences needs
  • Receive presentation coaching so you can deliver the content confidently and compellingly
  • Recommendations on how to engage your audience from start to finish with Sam’s one-of-a-kind approach for replacing Infobesity with Intrigue
  • Coaching on platform skills and group facilitation skills that earn you high evaluations and fees
  • A marketing process to generate interest and win buy-in for your programs internally, generate sign-ups for online classes and book paid speaking engagements

4. Why is Sam certifying people in her proprietary topics?

Sam wants the Tongue Fu!® /Take The Bully By The Horns and the POP!/ Got Your Attention? message to reach as many people as possible. For many years, professional speakers, HR directors, teaches, salespeople, association leaders, business owners and entrepreneurs have asked Sam how they could legally teach Sam’s techniques to their employees and audiences. By becoming a certified trainer, you can scale your own career success and add value to your organization by introducing these proven methods.

5. Can anybody become a Certified Trainer?

We encourage everyone who is interested to apply. We take into account your intent for using the program, your speaking, leadership, education, professional background, and the potential for people to be positively impacted by you becoming a Sam Horn Certified Trainer.

6. When and where are Sam Horn’s Certifications held?

Call Cheri at 805 528-4351 to inquire about our next LIVE and IN PERSON certification program.  Upon request, and in special circumstances, we provide one-on-one certification and virtual certification programs.  Contact Cheri@IntrigueAgency.com with “Certification” in the subject heading to request and receive a certification application

POP! – Got Your Attention? Certification

  1. What’s special about the POP!/Got Your Attention? Certification? It is one of the only programs:
  • based on original content that has been endorsed by Dan Pink, Marshall Goldsmith, Keith Ferrazzi, Seth Godin, Jeffrey Gitomer, Miki Agrawal and Amy Wilkinson
  • based on books that were a Washington Post Best Seller, #1 in three categories on Amazon (Sales & Marketing, Entrepreneurship and Small Business, Communication), and featured inFast Company, Forbes, BusinessWeek, Inc, and the New York Times
  • that features first-of-their-kind techniques that have earned Sam’s consulting clients, readers and audience members millions of dollars
  • that has been presented at SXSW, Inc. 500 and delivered to Springboard Enterprises, which has helped entrepreneurs receive more than $6.6 billion in funding
  • that has helped people craft successful TED and TEDx talks, quality books that have become best-sellers, and one of a kind brands such as Project Bink and the Brief Lab
  1. What is the format for the POP!/Got Your Attention? Certification?

The FIRST DAY is a deep dive into Sam’s POP! and Got Your Attention? process which includes how to:

  • Create one-of-a-kind titles (trade-marketable) that help to people’s work get noticed for all the right reasons
  • Craft intriguing, compelling copy that helps to people’s websites, blogs and marketing material
  • Develop a breakout brand with Sam’s 7 P Process
  • Produce memorable taglines, slogans and phrase-that-pays that gets people’s work repeated and retweeted
  • Replace INFO besity with INTRIGUE to win the favorable attention of busy, distracted customers and decision-makers
  • Use Sam’s 10 Slide-10 Minute system for Funding Pitches (presented at SXSW) that has landed her clients millions in investments
  • Replace boring, 1-way Elevator SPEECHES with bonding, 2-way Elevator CONNECTIONS that create meaningful connections (presented at INC 500 conference)
  • Craft true Dog on a Tanker Stories that put people in the scene and that motivate people to care about what you care about

The Second Day is a deep dive into preparing you to be a speaker, consultant, topic expert and media resource on behalf of these topics. This includes:

  • Helping you develop a 20-minute talk that you can deliver for your target audience
  • Givng you and opportunity to present this program to Sam and receive on-the-spot coaching on how to make it even more effective so it’s a win for all involved
  • Drafting your website homepage and speaker one-sheet so you can immediately start using your certification to book paid business
  • Tailored recommendations on a one-sheet with a bulleted bio of your credentials that you can use to promote your program and reach out to meeting planners to book speaking engagements.
  • Receive a process for consulting and coaching that includes everything from how to negotiate your free to how to attract clients so you can conduct in-person or virtual coaching sessions
  • Specific suggestions on how to leverage social media before during and after your program so you are taking this content and your program viral
  • Tailoring Sam’s prepared Power Point Slides to YOUR target audience so you don’t have to create a deck from scratch
  • Customizing Sam’s speaker contracts and operational templates to reflect your needs, fees and operating procedures so you have marketing materials that a match for your priorities/needs

Please Contact Us for more information.