“Which of these one-liners from Sam’s creed resonated with you?  Feel free to share them with your network.  Just click on the Facebook, Twitter, or Google Plus links and add your own commentary.”

I believe every business should have a mission and a creed. The mission expresses the purpose of our organization – the problems we solve, the issues we address, the needs we meet. The difference we’re trying to make. What we stand for.  What we won’t stand for. You’ll find mine in the ABOUT section of this website.

The creed is a collection of guiding principles, values and lessons-learned that imbue our work.  This is what we’ve discovered along the way, what we believe in, what we feel is important.I call mine the ATTENTION CREED because ATTENTION is the river that runs through my work. My books and programs concentrate on how to earn attention, pay attention and focus attention on what really matters. P.S. You might want to create your own creed to communicate who you are and how you show up.


Do you love quotes? So does Sam. In fact, you might want to subscribe to her Monday-Friday ATTENTION QUOTES so you can receive her inspiring image/insights in your email inbox.  They are the perfect way to start your day.