2Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict

With straightforward strategies and proven techniques, Tongue Fu! examines almost every kind of verbal conflict, including – complaints from customers, disagreements with your boss or co-workers, fights with your spouse, or a stalemate with your kids – and shows how to use martial arts for the mind and mouth to deflect attacks, disarm disputes, and defuse any explosive situation. With Tongue Fu! you will learn words to use (and words to lose) in tense situations, the power of the phrase “You’re right,” the tools to use when people push your “hot buttons,” how to gracefully exit an argument, what to say when you don’t know what to say, and how to take charge of your emotions.

“This is a terrific book, full of verbal ‘re-engineering’ designed to refocus us toward greater fulfillment in our dialogues with others through better communication.” Anthony Robbins, author of Money: Master the Game

“By focusing on real-life responses to verbal challenges instead of theories and platitudes, the author has delivered a convenient handbook for the mental martial art of verbal self-protection. Divided into four sections, the book offers techniques and skills for responding thoughtfully in conflicts, expressing honest feelings and goals, seeking cooperation in difficult situations, and living a life of value during trying times. Each of the 30 chapters offers examples that demonstrate the expected goals and acquired skills in action. Horn’s book is a lively, positive guide that can be returned to time and again. A popular title for all public library collections.” -Library Journal starred review

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POP!: Create the Perfect Pitch, Title, and Tagline for Anything

How can you craft a memorable business name, book title, brand or tweet that takes your work viral?. Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations?

Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven processPOP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

“A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.”—Ken Blanchard, co-author of The Secret and The One Minute Manager

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Got Your Attention?: How to Create Intrigue and Connect with Anyone


Did you know:

• Goldfish, yes, goldfish, have longer attention spans than we humans do?

• One in four people abandons a website if it takes longer than four seconds to load?

Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in? Imagine if there was a process for pleasantly surprising decision-makers and convincing them you’re the right person for the job, position, project or contract? You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars and will be your “secret sauce” to getting funded, hired, elected, promoted or referred.

“Innovative ideas for initiating genuine conversations and meaningful connections that turn strangers into friends.”
—Keith Ferrazzi, author of the #1 New York Times bestseller Never Eat Alone

“These techniques for engaging employees and customers by focusing on their needs and priorities first … are a must for every leader.”
—Marshall Goldsmith, Thinkers 50 Top Global Business Thinker

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ConZentrate: Get Focused and Pay Attention–When Life Is Filled with Pressures, Distractions, and Multiple Priorities

If you ever feel: cluttered, scattered, distracted, unfocused, disorganized, preoccupied, overwhelmed, out of control, out of your mind… you can change your life! ConZentrate shows you how to master the art of paying attention, in thirty-five clear, practical, simple ways. Whether it’s how to focus on a tedious task when the office is buzzing around you, or how to stop procrastinating, or even how to tackle the challenges of A.D.D.– Sam Horn’s user-friendly book will inspire you to learn how to conzentrate, and discover the key to peak performance.

“A must for anyone who wants to learn how to focus and maintain attention–no matter what. ConZentrate is a winner.” ―Billie Jean King

“Beginning with the ‘promise not to waste your time on theory,’ Horn draws on the Zen concept of mindfulness as a means to calm the frenzied mindset that often accompanies contemporary life, and delivers a plethora of “read bites”… on focusing mental energy and performing “in the zone.” Employing an accessible, succinct format, Horn successfully shows readers how to sharpen their minds.”
- Publishers Weekly review

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7IDEApreneur: Monetize Your Mind

If your goal is to produce one-of-a-kind ideas you can monetize, you’re in the right place. You’re about to discover how to generate commercially-viable ideas (what I call “equity ideas”) that are so interesting, unique and bottom-line beneficial, people will gladly pay for them. Most importantly, you’ll learn how to act on your ideas and turn them into income. The premise of this book and my approach to this topic is that ideas in our head help no one.

“If you have experience, expertise, or epiphanies to share; this book will show you how to speak, write and coach/consult on them so your lessons-learned makes a positive difference for others and a prosperous living for you.”

“It is a MUST READ for anyone who wants to build a scalable, successful brand in today’s business environment. – Marissa Levin, Ernst & Young Entrepreneur of the Year, Inc and Smart CEO Magazine Columnist.

Essentially, it is a workshop-in-a-book that guides the reader through every step needed to: 1. adapt the mindset that every idea is worthwhile (and conquer the unintentional negative programming we all hear); create an environment & the discipline needed to develop ideas; uniquely brand an idea; clearly communicate an idea to gain buy-in; create messaging to successfully market an idea; monetize an idea in a dozen different ways; create raving fans and evangelists for an idea; and build an entire enterprise around an idea so that you can live your fullest and most joyful life.

” I read everything that Sam Horn writes – and if you are an author,  speaker,  entrepreneur, or aspire to any of these things you should too. IDEApreneur is brilliant, witty, practical, and something you will refer back to often as you flesh out your own ideas and think of ways to make money with them.”
- Joe Tye, America’s Value Coach, Stanford MBA

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51l0wb2zkqlTongue Fu! At School: 30 Ways to Get Along with Teachers, Principals, Students, and Parents

Would you like to learn how to quickly resolve conflicts with students, parents, fellow teachers, principals, coaches, and school board members? This book is for educators that want to learn real-life responses to situations faced everyday in the classroom, on campus, in the front office, at extra-curricular activities, in staff meetings, PTA meetings, and district meetings.

The author, originator of Tongue Fu! (a trade-marked communication methodology for turning conflict into cooperation), doesn’t waste time on theories that have no relevance in the real world. Readers will learn specific dialogue to help them: end arguments by focusing on solutions; persuade others to stop, listen, and see their point of view; handle hassles with humor; communicate with helpful language; keep emotions under control; and turn resentment into rapport so that people have the incentive to get along.

“I love this book…This practical guidebook can be a real help for a real problem and it does so entertainingly.” Paul Houston, Executive Director, American Association of School Administrators

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5What’s Holding You Back?: 30 Days to Having the Courage and Confidence to Do What You Want, Meet Whom You Want, and Go Where You Want

You never again need feel powerless in the face of uncertainty, awkward with strangers, or helpless in new situations. With What’s Holding You Back?, Sam Horn shows you the way to a solid sense of self-assurance that doesn’t depend on where you are or who you’re with. This is a practical, user-friendly program that is filled with techniques you can begin using immediately. In With What’s Holding You Back? you will learn how to:

-Walk into a room full of strangers and turn them into friends.
– Be a self-coach rather than your own worst critic, able to turn mistakes into lessons instead of failures.

“A surefire confidence builder. This book is filled to overflowing with practical, innovative suggestions, supported by compelling stories, and numerous quotations. Sam horn has written with warmth and good humor…and confidence! I highly recommend this beautiful book to anyone who wants a stronger backbone.” author of If I’m so Wonderful Why Am I Still Single? and How One of You Can Bring the Two of You Together

“A fountain of wisdom. Page after page of good, solid advice.”
―Rabbi Harold Kushner, Author of When Bad Things Happen to Good People

“What’s Holding you Back? is filled with witty quotations, which are themselves worth the price of the book. But there’s more: step-by-step practical advice, like that of a wise and supportive friend, reminding us all of who we are and what we’re capable of. Sam Horn’s is an uplifting voice in the world,”
―Dan Millman, author of Way of the Peaceful Warrior

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4Take the Bully by the Horns: Stop Unethical, Uncooperative, or Unpleasant People from Running and Ruining Your Life

“Are you dealing with people who break the rules and make up their own rules? Do these people blame everyone else for what goes wrong?  Do they have to be right and throw tantrums if they don’t get their way? Do they find fault with everyone but themselves?

Have you tried everything with these people – empathy, rationale and logic, active listening, pro-active solutions, letting them vent, putting yourself in their shoes – and nothing works? Chances are you’re dealing with a 5%er. 5%ers only care about what they want. They have no accountability or remorse for their harmful or hurtful behavior.  In other words,they’re a bully.

95% of people care what’s fair.  They have a conscience. They self-examine and self-correct. They may get upset, however they’re open to input and to changing their behavior – for good. 5%ers don’t want A win-win; they want TO win. They don’t want to cooperate, they want to control.  They intentionally CREATE conflict because they THRIVE on it. It’s a power trip for them. This book shows you exactly what to say and do so bullies no longer have the power to ruin your quality of life – at work. at home, at school or in public.”

“The subtitle of Horn’s treatise indicates just how much psychological ground she manages to cover in this encouraging how-to. Not just for kids on the playground anymore, bullying can have serious consequences for adults: violence, lawsuits, abuse and even death. There’s a realism here that is convincing: Horn’s example situations include spouses who hit or cheat, spouses’ bosses who grope, coaches who berate, false friends who cajole confidences, business partners who steal, neighbors who instill fear and people who chronically hit up family members for bail money (or “deja moo”). Role playing “Action Plans” for conversation help firm up psychic independence and avoid pointless, draining argument.”
– Publishers Weekly review

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45Never Be Bullied Again: Prevent Haters, Trolls and Toxic People from Poisoning Your Life

Are you dealing with someone who makes you miserable? Does she cut people down or say something mean and then claim, “Just kidding?” Do you talk on eggshells because you never know what might set him off? Do you work with, for, or around someone who loves to stir up drama? Do you wish this person would just leave you alone?
If you answered yes to any of these questions, you’re in the right place. This “tell-it-the-way-it-is” book teaches you exactly what to say and do when someone is mistreating you – at work, at home, online, at school or next door. It also shows why the well-intended “Be the change you wish to see” approach backfires with bullies.
Why? Bullies don’t care what’s fair. They don’t want to cooperate, they want to control. They don’t want a win-win, they want to win. The nicer you are to them, the meaner they’ll be to you.

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