Want to Give an Original TED or TEDx Talk?

What’s your idea worth spreading? Do you have a story to tell that would add value for others? Do you have expertise to share that will improve people’s lives? Have you made a discovery that could help others?

I’ve had the privilege of coaching dozens of clients on their TED and TEDx talks. One found me after reading the article below, which was originally featured in Fast Company. Paige told me, “What really resonated with me is how important it is for this message to be congruent with my voice, vision and values. Crafting a quality talk is a front-loaded project, but I’m confident it will pay off to design and deliver a talk that fulfills these 7 C’s.”

She’s right. Well-crafted presentations have the power to change lives – including yours – for good. Hope the insights and examples in this article help you design and deliver presentations, proposals and pitches (they don’t have to be TED or TEDx talks) that achieve your desired results and scale your impact.

Here’s that article:

original-talk

It’s been said there are no original ideas. But what may seem like old hat to you could become the next compelling TED talk.

You can transform your presentations by mining your expertise, experience, and epiphanies. Start by writing down things about your work; your best practices, non-negotiables, and the things you’d like to pass on that you think would open people’s minds and get them talking.

Next, take those ideas and run them through my “Seven Cs of Original Messaging.” These criteria can be used both as a guide and a litmus test to come up with a big idea that pops you out of the pack.

1. CLEAR

A Hollywood producer once told me that directors can predict when their movies will make money. How? Simple. Do people walk out of the theater repeating something they heard word for word? If so, they become word-of-mouth advertisers. When people ask, “Seen any good movies lately?” they’re talking about your movie and marketing it to profitability.

The same applies to your TED talk. Can listeners repeat your big idea word for word? If they can, they’ll become your advocates. If they can’t, your big idea will be in one ear, out the other.

Neil Gaiman’s 2012 commencement speech for Philadelphia’s University for the Arts shows the payoff of distilling your big idea into a crystal-clear sound bite. “Make Good Art” resonated so powerfully with the initial audience of hundreds, the video went viral within days and was turned into a best-selling book.

2. COMPELLING.

You’ve got 60 seconds to capture an audience’s attention or else they’ll start checking email.

No perfunctory opening. No, “I’m glad to be here today and want to thank the organizer for inviting me.” That’s predictable, and predictable is boring. Pleasantly surprise everyone by jumping right into your origin story or into a compelling, counter-intuitive insight that flies in the face of current beliefs.

Test your premise beforehand with colleagues. If they say, “I already know that,” it’s back to the drawing board. Or, as comedian George Carlin said, “What did we go back to before there were drawing boards?” Keep tweaking your idea until people’s eyebrows go up (a sure sign of curiosity) and they say, “Hmmm. That’s interesting. Tell me more.”

3. CURRENT

The keynote speaker at a recent conference used the often-referenced “Pygmalion in the Classroom” study of how teachers’ expectations affect student performance as the basis for her presentation. Really?! That study was done in 1989! She couldn’t find any current studies to make her case? Referencing such an outdated source undermined her credibility.

Recency = relevancy. What just-released report can you reference to prove your point? Recent research will get their attention, and respect.

4. CONGRUENT

After you’ve come up with a big idea, run it by your gut. Ask yourself, “Is this congruent with my voice, my vision, my values? If someone suggests a topic, but it doesn’t feel right, it’s wrong for you. A TED talk is your point of view, not someone else’s. What do you passionately believe? What is a heartfelt legacy message that sums up what you’ve learned from life?

An executive called me a week before his program and said, “I hope you can help. I’ve been traveling almost nonstop, so I asked our company speechwriter to help prepare my talk. It’s well-done, it just doesn’t sound like me.”

I told him, “You’re right. A TED talk has got to be your voice. Get a recorder and ask someone to take notes while you read the script. Every time you read something and think, ‘I would never say it that way,’ say out loud how you would say it. Don’t censure or second-guess yourself, don’t try to be eloquent, and don’t overthink it. Just keep moving forward, rewording it into your natural voice. Ask your assistant to integrate your phrasing into a new version and then read it out loud again until you wouldn’t change a word. Now, it’s your talk.”

5. COMMERCIALLY VIABLE

The purpose of a TED talk is not to sell your products or services, and it shouldn’t be your priority. The fact is, though, an excellent talk will scale your visibility, viability and drive business to and for you.

Witness what’s happened to Brené Brown. Brené was a professor when she spoke for TEDx-Houston. She was popular at her university, but hardly a household name. Her talk on vulnerability was so evocative, it was quickly uploaded to the TED.com site and has since received 27 million views. Her resulting Oprah appearances made her an international fan favorite, generating lucrative book deals and five-figure keynotes.

6. CONSISTENT

It’s important for your TED talk to be consistent with your brand positioning and primary focus. Ask yourself, “What do I want my next one to three years of my life to look like?”

For example, a colleague was asked to give a TEDx talk about bullying since she’d had a horrific experience being bullied at work. She feels strongly about this issue, and has a lot to say about the importance of speaking up instead of waiting for HR to rescue you (not going to happen). But she is a management consultant. She doesn’t want to keep reliving that negative experience by speaking, consulting, and doing media interviews on it. It wouldn’t serve her goals to drive demand that’s inconsistent with her priorities and the quality of life she seeks. It’s smarter to select an idea that’s in alignment with what she wants to accomplish the next few years.

7. COMPETITIVE EDGE

I had an opportunity to hear the Physics Nobel Laureate Dr. John Mather speak recently. Following his talk, I asked him, “What’s your next “big idea?” He said, “I’ve got one, but I’m researching to see if anyone else has gotten there first.”

Exactly. Jerry Garcia of the Grateful Dead said, “It’s not enough to be the best at what you do; you must be perceived to be the only one who does what you do.” Once you have a clear, compelling, current, consistent, congruent, commercially viable idea, Google it to see if anyone else has gotten there first. If they have, it doesn’t necessarily mean you should abandon the idea; it just means you should design a provocative premise around it that hasn’t been shared before.

For example, watch Sir Ken Robinson, the most-watched TED talk of all time., with more than 42 million views worldwide. Certainly, other experts have talked about the need for creativity in our schools, but no one does it quite like Ken.

Does your big idea meet all seven C criteria of Original Messaging? If so, great. If not, invest the effort to craft an original idea worth repeating. Your audience, career, and legacy will thank you.

Sam Horn, Founder/CEO of the Intrigue Agency, coaches clients on how to design and deliver compelling presentations, pitches, and proposals that get results and add value for all involved. Her work – including her TEDx talk on INTRIGUE and her books POP!, IDEApreneur, Tongue Fu! and Washington Post bestseller Got Your Attention? – have been featured in New York Times, Forbes, Inc and Readers Digest and presented to Boeing, Intel, Cisco, NASA, National Geographic. Contact Cheri@IntrigueAgency.com to ask how Sam can help you create/polish a one-of-a-kind presentation that positions you as a thought-leader in your industry.

Never Again Give an Elevator Speech

“It’s not about you. It never was.” – Diane Keaton

Do you know anyone who likes listening to a speech? Me neither.

know anyone who likes listening to a speech

Speeches are lectures. Who wants to be lectured?

That’s why, from now on when someone asks, “What do you do?” never again TELL them.  What?! Here’s an example to show what I mean.

Years ago, I was on a speaking tour with my sons. We had a night free in Denver, so we went downstairs to ask the concierge, “What do you suggest?”

He took one look at Tom and Andrew and said, “You’ve got to go to D & B’s.”

We were from Maui at the time and had no idea what he was talking about. We asked, “What’s that?”

He must have known that trying to explain it would only confuse us. Instead, he asked a qualifying question, “Have you ever been to Chuck E. Cheese?”

My sons nodded enthusiastically.

He smiled and said, “D & B’s is like a Chuck E. Cheese … for adults.”

Bingo. Ten seconds and we knew exactly what it was and wanted to go there. They should have put him on commission.

Why did that work so well? He turned a one-way elevator speech into a two-way elevator connection.  Here’s an example of how you can do the same.

A man approached me before a presentation and said, “I’m going to tell you something I haven’t told many people. I’m an introvert. I go to conferences all the time, but then I hide out in my hotel room because I hate networking.”

“What do you mean?”

“I’m uncomfortable with small talk. Plus, I work in tech. I can never explain what I do in a way people can understand it. It’s so awkward, I rather just avoid it.”

I asked, “Want a way to introduce yourself that isn’t confusing or awkward, and that can actually lead to a meaningful conversation?”

He came back with, “Is that a rhetorical question?”

I asked, “Don’t tell to explain what you do. That’s like trying to explain electricity.  Instead, describe the real-world results of what you do that we can see, smell, taste and touch.”

He thought about it for a moment and said something about credit cards, online retailers, financial software and computers. The light bulb went off in my mind. “Do you make the software that makes it safe for us to buy stuff online?”

He lit up. “Yes! That’s exactly what I do.”

“That’s good … but don’t tell people that.”

He looked at me, puzzled. “Why not?”

“Because if you explain, ‘I make the software that makes it safe for you to buy things online, they’ll go, ‘Oh,’ and that’ll be the end of the conversation.

You don’t want to end the conversation; you want to open a conversation.”

“So what do I do instead?”

“Ask a three-part question that gives people an opportunity to share how they – or someone they know – may have experienced what you do.”

“What’s this about a three part question?”

“If you ask, ‘Have YOU ever bought anything online,’ and they say ‘No,’ you just ran into a conversation cul de sac.

If you ask, ‘Have you, a friend or a family member ever bought anything online … like on eBay, Travelocity or Amazon?’ you just increased the odds they’ve benefitted from what you do or know someone who has.

They may say, ‘Well, I never shop online. But my wife’s on Amazon all the time. She loves the free shipping.’

Now, link what you do to what they just said, ‘Well, our company makes the software that makes it safe for your wife to buy things on Amazon.’

‘OOHH,’ they’ll probably say.  Believe me, an intrigued ‘OOOHH’ is a lot better than a confused ‘Huh?!’ or a disinterested ‘oh.’

Their eyes will probably light up and their eyebrows will probably go up. They now relate to you and are more likely to remember you. Furthermore, you now have a mutually-relevant hook on which to hang a conversation which means you’re both more likely to want to continue the conversation.

All this in 60 seconds and all because you stopped TELLING people what you do and started ASKING how they may have experienced what you do.”

He actually got a little misty-eyed. I asked him, “What’s going on?”

He told me, “I can’t wait to get home after this conference.”

“Why?”

” I can finally get across to my eight year old son what I do in a way he understands it.”

Elevator Speech

That’s the power of turning an elevator speech into an elevator connection.

How about you?  What do you say when asked, “What do you do?” What do your co-workers say?  Do your responses cause confusion or create connections?

You might want to turn your next staff meeting into a brainstorming session where everyone crafts two-way introductions that genuinely engage people in mutually-relevant conversations that are a win for all involved.

By the way, this is just one of 25 ways to create more mutually-meaningful communications featured in my latest book – Washington Post bestseller Got Your Attention? Discover for yourself why it’s been endorsed by Dan Pink, Miki Agrawal, Terry Jones (founder of Travelocity), Keith Ferrazzi (Never Eat Alone) and Marshall Goldsmith who says it’s a “must for every leader.”

Want your employees and association members to actually enjoy networking at your next event and create more relevant, meaningful conversations? Contact Cheri@IntrigueAgency.com to arrange for Sam to deliver her fun, inspiring, interactive keynote that gets everyone interacting and genuinely connecting in the room and in the halls.

Never Again Give an Elevator SPEECH

“It’s not about you. It never was.” – Diane Keaton

Do you know anyone who likes listening to a speech? Me neither.

Speeches are lectures. Who wants to be lectured?

That’s why, from now on when someone asks, “What do you do?” never again TELL them.  What?! Here’s an example to show what I mean.

Years ago, I was on a speaking tour with my sons. We had a night free in Denver, so we went downstairs to ask the concierge, “What do you suggest?”

He took one look at Tom and Andrew and said, “You’ve got to go to D & B’s.”

We were from Maui at the time and had no idea what he was talking about. We asked, “What’s that?”

He must have known that trying to explain it would only confuse us. Instead, he asked a qualifying question, “Have you ever been to Chuck E. Cheese?”

My sons nodded enthusiastically.

He smiled and said, “D & B’s is like a Chuck E. Cheese … for adults.”

Bingo. Ten seconds and we knew exactly what it was and wanted to go there. They should have put him on commission.

Why did that work so well? He turned a one-way elevator speech into a two-way elevator connection.  Here’s an example of how you can do the same.

A man approached me before a presentation and said, “I’m going to tell you something I haven’t told many people. I’m an introvert. I go to conferences all the time, but then I hide out in my hotel room because I hate networking.”

“What do you mean?”

“I’m uncomfortable with small talk. Plus, I work in tech. I can never explain what I do in a way people can understand it. It’s so awkward, I rather just avoid it.”

I asked, “Want a way to introduce yourself that isn’t confusing or awkward, and that can actually lead to a meaningful conversation?”

He came back with, “Is that a rhetorical question?”

I asked, “Don’t tell to explain what you do. That’s like trying to explain electricity.  Instead, describe the real-world results of what you do that we can see, smell, taste and touch.”

He thought about it for a moment and said something about credit cards, online retailers, financial software and computers. The light bulb went off in my mind. “Do you make the software that makes it safe for us to buy stuff online?”

He lit up. “Yes! That’s exactly what I do.”

“That’s good … but don’t tell people that.”

He looked at me, puzzled. “Why not?”

“Because if you explain, ‘I make the software that makes it safe for you to buy things online, they’ll go, ‘Oh,’ and that’ll be the end of the conversation.

You don’t want to end the conversation; you want to open a conversation.”

“So what do I do instead?”

“Ask a three-part question that gives people an opportunity to share how they – or someone they know – may have experienced what you do.”

“What’s this about a three part question?”

“If you ask, ‘Have YOU ever bought anything online,’ and they say ‘No,’ you just ran into a conversation cul de sac.

If you ask, ‘Have you, a friend or a family member ever bought anything online … like on eBay, Travelocity or Amazon?’ you just increased the odds they’ve benefitted from what you do or know someone who has.

They may say, ‘Well, I never shop online. But my wife’s on Amazon all the time. She loves the free shipping.’

Now, link what you do to what they just said, ‘Well, our company makes the software that makes it safe for your wife to buy things on Amazon.’

‘OOHH,’ they’ll probably say.  Believe me, an intrigued ‘OOOHH’ is a lot better than a confused ‘Huh?!’ or a disinterested ‘oh.’

Their eyes will probably light up and their eyebrows will probably go up. They now relate to you and are more likely to remember you. Furthermore, you now have a mutually-relevant hook on which to hang a conversation which means you’re both more likely to want to continue the conversation.

All this in 60 seconds and all because you stopped TELLING people what you do and started ASKING how they may have experienced what you do.”

He actually got a little misty-eyed. I asked him, “What’s going on?”

He told me, “I can’t wait to get home after this conference.”

“Why?”

” I can finally get across to my eight year old son what I do in a way he understands it.”

That’s the power of turning an elevator speech into an elevator connection.

How about you?  What do you say when asked, “What do you do?” What do your co-workers say?  Do your responses cause confusion or create connections?

You might want to turn your next staff meeting into a brainstorming session where everyone crafts two-way introductions that genuinely engage people in mutually-relevant conversations that are a win for all involved.

By the way, this is just one of 25 ways to create more mutually-meaningful communications featured in my  book Got Your Attention? How to Create Intrigue and Connect with Anyone.  Discover for yourself why it’s been endorsed by Keith Ferrazzi (Never Eat Alone) and Marshall Goldsmith who says it’s a “must for every leader.”

Want your employees and association members to overcome create more genuine conversations and connections at your next event? Contact Cheri@IntrigueAgency.com to arrange for Sam to deliver her inspiring, interactive keynote to get everyone involved in instantly creating more meaningful elevator introductions that benefit them, their organization and your event.

Down with Elevator Speeches

“Enough about me.  What do you think about me?” – Bette Midler in the movie Beaches

While speaking at an INC 500 event, I introduced a new approach for replacing elevator SPEECHES with elevator CONNECTIONS.

sam tedx image

An entrepreneur named Colleen raised her hand and said, “I can’t figure out how to do this for my business.”

I asked what she normally said when meeting people. She started explaining her job, using technical terms like magnetic resonance imaging and computed tomography. None of us had any idea what she did.

I asked, “Want to brainstorm a better way to answer the ‘What do you do?’ question.”  She said a heartfelt “YES.”

“Okay, from now on, instead of EXPLAINING what you do (which is kind of like trying to explain electricity), focus on the real-world results of what you do that people can see or may have experienced.  What are those?“

She said, “Hmm.  Well, I run medical facilities that offer MRI’s and CT scans.”

“That’s better already because we can mentally picture what you’re talking about. It’s no longer conceptual or highly technical.  Plus, we probably know someone who has had an MRI or CT scan so now we can relate to it.

But don’t stop there. If you TELL people what you do, they’ll go, ‘Oh,’ and that’ll be the end of the conversation. We don’t want to CLOSE conversations, we want to OPEN conversations. You can do by asking a three-person question.”

“What’s this about a three-person question?”

“If you ask, ‘Have YOU ever had an MRI?’ and this person hasn’t, the conversation comes to an awkward dead-end. If you ask, ‘‘Have you, a friend, or a family member ever had an MRI?’ you just increased the likelihood they’ll know someone who is familiar with what you and your organization offers.”

“Okay, what next?” 

“You LISTEN.  Imagine the person says, ‘Yeah, my daughter hurt her knee playing soccer. She had an MRI.’ Just link what you do to what they just said. ‘Oh, I run the medical facilities that offer MRI’s … like the one your daughter had when she hurt her knee playing soccer.’

They’ll probably say an intrigued “Aaahh.” which is a lot better than an apathetic “Oh” or a confused “huh?” It means they GET what you do which means they’re more likely to remember you. As a bonus, if they ever need what you do, they’re more likely to contact you because people like to do business with people they know and like.”

She said, “Why is it so important to use the same words they used? I don’t want to parrot them.”

“Good point. I’m not suggesting we repeat what they said word for word. I’m suggesting we use a few of the same words because common language is what connects two strangers who, a moment ago, didn’t know if they had anything in common.”

She thanked me, sighed and said, “I wish someone had taught me this years ago.  I can’t wait to get back to work and share this with my staff.”

How about you?  What do YOU say when people ask, “What do you do?” What do your employees and team members say?

Think about it. Whether we like it or not, wherever we go, the people we meet will ask “What do you do?” And what we say MATTERS.  

That CEO’s inability to answer that question at the INC 500 conference could have meant millions of dollars in lost opportunity costs. She was surrounded by highly successful entrepreneurs, all in a position to partner with her, refer business to her or use her services. But that wasn’t going to happen because they didn’t know what she did – which meant they didn’t value it and wouldn’t remember it. 

Many people tell me they hate this question, for a variety of reasons. They don’t know how to answer it. They feel it pigeon-holes them and they don’t want to be defined by their job. They’re out of work. Or, they don’t have a position or profession people respect. Some tell me they dread “networking” because it means being subjected to a series of long-winded, boring, confusing elevator speeches.

I tell them, it can be helpful to realize that when people ask “What do you do?”, they’re not really trying to find out what you do; they’re trying to connect. They’re trying to identify what you have in common you both care about so they have a hook on which to hang a mutually-interesting conversation.

Which is why it’s so important to stop TELLING people what you do. An elevator speech is a monologue delivered in the presence of witnesses. A scripted, rehearsed-to-death elevator speech borders on being offensive because it’s a one-way lecture.

Elevator Speech

Instead, next time someone asks what you do, you might want to say, “I’d be happy to talk about what I do, and first may I find out more about you?” By giving other people an opportunity to go first, you’ve not only set a precedent that you’re genuinely interested in them and it’s not going to be “me, me, me;”  you’re sure to discover something relevant you can use to customize your opening so it reflects and integrates what you already know about them.  

When it’s your turn, remember, instead of launching into an explanation, ASK a three-person question that gives the other person an opportunity to share how they – or someone they know – have experienced or benefitted from what you do.

Truly listen to their response, and then link what you do to what they just said.

Voila.  You’ve just created a two-way conversation (dialogue vs. a monologue) that is a lot more likely to lead to a mutually-meaningful CONNECTION.  Furthermore, you’re also acting as an eloquent ambassador for your profession because the people you meet will have new-found appreciation for the work you do and the positive difference it makes for so many.

Want to see how this is done?  Watch this TEDx talk and share it at your next staff meeting. Be sure to have paper and pen or your laptop ready so you can take notes on how to adapt this approach to upcoming, real-life situations.

The first example in the TEDx talk shows how to introduce your idea or organization in a business setting where you’re trying to win buy-in, support, a green light or funding from decision-makers. The difference is,  by ASKING (a dialogue) instead of TELLING or SELLING (a monologue); you’re genuinely engaging people instead of lecturing them with INFObesity.

The second example in the TEDx talk shows how to introduce yourself at networking events or conferences when you’re meeting people for the first time.

Hope you find this approach and short video useful, and they help you genuinely enjoy meeting people and create more mutually-rewarding connections that benefit all involved. 

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Sam Horn, Founder/CEO of the Intrigue Agency, helps people create intriguing respectful, collaborative communications and projects that scale their influence – for good. Her work – including POP!, Tongue Fu! ConZentrate and Sam Horn’s Washington Post bestseller Got Your Attention? How to Create Intrigue and Connect with Anyone – has been featured in New York Times, Fast Company, Forbes and on NPR.  Her inspiring, interactive presentations receive raves from Intel, Cisco, NASA, National Geographic and Capital One. Contact Cheri Grimm at 805 528-4351if you’d like to arrange for Sam to speak at your convention or train your team.