Want to Give an Original TED or TEDx Talk?

What’s your idea worth spreading? Do you have a story to tell that would add value for others? Do you have expertise to share that will improve people’s lives? Have you made a discovery that could help others?

I’ve had the privilege of coaching dozens of clients on their TED and TEDx talks. One found me after reading the article below, which was originally featured in Fast Company. Paige told me, “What really resonated with me is how important it is for this message to be congruent with my voice, vision and values. Crafting a quality talk is a front-loaded project, but I’m confident it will pay off to design and deliver a talk that fulfills these 7 C’s.”

She’s right. Well-crafted presentations have the power to change lives – including yours – for good. Hope the insights and examples in this article help you design and deliver presentations, proposals and pitches (they don’t have to be TED or TEDx talks) that achieve your desired results and scale your impact.

Here’s that article:

original-talk

It’s been said there are no original ideas. But what may seem like old hat to you could become the next compelling TED talk.

You can transform your presentations by mining your expertise, experience, and epiphanies. Start by writing down things about your work; your best practices, non-negotiables, and the things you’d like to pass on that you think would open people’s minds and get them talking.

Next, take those ideas and run them through my “Seven Cs of Original Messaging.” These criteria can be used both as a guide and a litmus test to come up with a big idea that pops you out of the pack.

1. CLEAR

A Hollywood producer once told me that directors can predict when their movies will make money. How? Simple. Do people walk out of the theater repeating something they heard word for word? If so, they become word-of-mouth advertisers. When people ask, “Seen any good movies lately?” they’re talking about your movie and marketing it to profitability.

The same applies to your TED talk. Can listeners repeat your big idea word for word? If they can, they’ll become your advocates. If they can’t, your big idea will be in one ear, out the other.

Neil Gaiman’s 2012 commencement speech for Philadelphia’s University for the Arts shows the payoff of distilling your big idea into a crystal-clear sound bite. “Make Good Art” resonated so powerfully with the initial audience of hundreds, the video went viral within days and was turned into a best-selling book.

2. COMPELLING.

You’ve got 60 seconds to capture an audience’s attention or else they’ll start checking email.

No perfunctory opening. No, “I’m glad to be here today and want to thank the organizer for inviting me.” That’s predictable, and predictable is boring. Pleasantly surprise everyone by jumping right into your origin story or into a compelling, counter-intuitive insight that flies in the face of current beliefs.

Test your premise beforehand with colleagues. If they say, “I already know that,” it’s back to the drawing board. Or, as comedian George Carlin said, “What did we go back to before there were drawing boards?” Keep tweaking your idea until people’s eyebrows go up (a sure sign of curiosity) and they say, “Hmmm. That’s interesting. Tell me more.”

3. CURRENT

The keynote speaker at a recent conference used the often-referenced “Pygmalion in the Classroom” study of how teachers’ expectations affect student performance as the basis for her presentation. Really?! That study was done in 1989! She couldn’t find any current studies to make her case? Referencing such an outdated source undermined her credibility.

Recency = relevancy. What just-released report can you reference to prove your point? Recent research will get their attention, and respect.

4. CONGRUENT

After you’ve come up with a big idea, run it by your gut. Ask yourself, “Is this congruent with my voice, my vision, my values? If someone suggests a topic, but it doesn’t feel right, it’s wrong for you. A TED talk is your point of view, not someone else’s. What do you passionately believe? What is a heartfelt legacy message that sums up what you’ve learned from life?

An executive called me a week before his program and said, “I hope you can help. I’ve been traveling almost nonstop, so I asked our company speechwriter to help prepare my talk. It’s well-done, it just doesn’t sound like me.”

I told him, “You’re right. A TED talk has got to be your voice. Get a recorder and ask someone to take notes while you read the script. Every time you read something and think, ‘I would never say it that way,’ say out loud how you would say it. Don’t censure or second-guess yourself, don’t try to be eloquent, and don’t overthink it. Just keep moving forward, rewording it into your natural voice. Ask your assistant to integrate your phrasing into a new version and then read it out loud again until you wouldn’t change a word. Now, it’s your talk.”

5. COMMERCIALLY VIABLE

The purpose of a TED talk is not to sell your products or services, and it shouldn’t be your priority. The fact is, though, an excellent talk will scale your visibility, viability and drive business to and for you.

Witness what’s happened to Brené Brown. Brené was a professor when she spoke for TEDx-Houston. She was popular at her university, but hardly a household name. Her talk on vulnerability was so evocative, it was quickly uploaded to the TED.com site and has since received 27 million views. Her resulting Oprah appearances made her an international fan favorite, generating lucrative book deals and five-figure keynotes.

6. CONSISTENT

It’s important for your TED talk to be consistent with your brand positioning and primary focus. Ask yourself, “What do I want my next one to three years of my life to look like?”

For example, a colleague was asked to give a TEDx talk about bullying since she’d had a horrific experience being bullied at work. She feels strongly about this issue, and has a lot to say about the importance of speaking up instead of waiting for HR to rescue you (not going to happen). But she is a management consultant. She doesn’t want to keep reliving that negative experience by speaking, consulting, and doing media interviews on it. It wouldn’t serve her goals to drive demand that’s inconsistent with her priorities and the quality of life she seeks. It’s smarter to select an idea that’s in alignment with what she wants to accomplish the next few years.

7. COMPETITIVE EDGE

I had an opportunity to hear the Physics Nobel Laureate Dr. John Mather speak recently. Following his talk, I asked him, “What’s your next “big idea?” He said, “I’ve got one, but I’m researching to see if anyone else has gotten there first.”

Exactly. Jerry Garcia of the Grateful Dead said, “It’s not enough to be the best at what you do; you must be perceived to be the only one who does what you do.” Once you have a clear, compelling, current, consistent, congruent, commercially viable idea, Google it to see if anyone else has gotten there first. If they have, it doesn’t necessarily mean you should abandon the idea; it just means you should design a provocative premise around it that hasn’t been shared before.

For example, watch Sir Ken Robinson, the most-watched TED talk of all time., with more than 42 million views worldwide. Certainly, other experts have talked about the need for creativity in our schools, but no one does it quite like Ken.

Does your big idea meet all seven C criteria of Original Messaging? If so, great. If not, invest the effort to craft an original idea worth repeating. Your audience, career, and legacy will thank you.

Sam Horn, Founder/CEO of the Intrigue Agency, coaches clients on how to design and deliver compelling presentations, pitches, and proposals that get results and add value for all involved. Her work – including her TEDx talk on INTRIGUE and her books POP!, IDEApreneur, Tongue Fu! and Washington Post bestseller Got Your Attention? – have been featured in New York Times, Forbes, Inc and Readers Digest and presented to Boeing, Intel, Cisco, NASA, National Geographic. Contact Cheri@IntrigueAgency.com to ask how Sam can help you create/polish a one-of-a-kind presentation that positions you as a thought-leader in your industry.

What’s Your Review-Preview? Are You “Piloting” Your Time?

Michael Altshuler says, “The bad news is, time flies. The good news is, you’re the pilot.”

Yet many of us DON’T feel like we’re the pilot of our time. Months (years) blend and blur into each other. Time races by and many of us feel we’ll never get caught up.

This is an antidote to this. One way to “get caught up” is to reflect on all the good ways our time has been spent this past year – to identify and honor the people, places and experiences that have been a good use of our time. national-press-club-group-picture-12-10-2010-2

These questions can help you do that. I’ve used variations of them at Review-Preview gatherings with friends and family and at National Press Club salons.

Taking the time to answer these questions an excellent way to “connect and reflect” and honor who and what has impacted you this past year – and why. Then turn your attention to the new year and clarify what your’re looking forward to – what you can do, see, think and feel to “pilot” this upcoming year so it will be TIME WELL SPENT.

At the end of his life, when finishing his book The Last Lecture (which was his “message in a bottle” of life-lessons he wanted to pass on to his kids), Randy asked himself what he knew for sure and it was this:

“We cannot change the cards we are dealt; just how we play the hand. Are you spending your time on the right things? Because time is all you have.”

You might want to print these questions and share them over a meal with friends or family or at an upcoming staff meeting with employees. They can lead to a meaningful discussion about what really matters, which in itself it time well spent.

P.S. I’ve included my abbreviated answers to these questions at the end to kick-start this process. Enjoy, and happy, healthy holidays to you and your loved ones.
Review of the past year:

1. What is a favorite place I discovered, explored or spent time in?
2. Who is someone who really impacted me? How so?
3. How did I change? What new beliefs and behaviors did I adopt?
4. What’s a meaningful achievement I’m proud of?
5. What happened that was unexpected or surprising? How did it affect me?
6. What will I remember about my health from this year and why?
7. What was my biggest challenge – lesson learned the hard way?
8. What did I NOT find time for?
9. What is the best book I read or movie/TV program I saw?
10. What experience and/or person am I most grateful for? Why?

PLEASE NOTE: When previewing the coming year, you might want to state your intentions in the PRESENT OR PAST TENSE as opposed to the FUTURE tense. Why? Our subconscious believes what we tell it. Saying “I’m going to meet … “ or “I will achieve …” comes across as wishful thinking. Saying, “I loved meeting … “ or “It was so satisfying achieving that …” is perceived as a statement of truth. It helps turns our hopes into a “done deal.” This is a way to practice ADVANCE GRATITUDE. By focusing on what we would love to happen in the new year, we facilitate that happening. Envisioning a life, business and career we love helps to create it.

time-flies-gold

Preview of the coming year so you can “pilot” your time and ensure it is spent on the “right things.”

1. A particularly satisfying achievement this past year was …
2. A new place I thoroughly enjoyed discovering/exploring was …
3. I am so glad I got to meet and spend time with .. S/he really impacted me because …
4. I loved acquiring this skill and/or getting back into this hobby because …
5. I am grateful for doing this spiritual practice …. It made every day more …
6. I will always be glad I took better care of my body/health by …
7. I finally made time for …
8. One way I contributed and gave back was to …
9. Something that really added joy and/or FUN to my life was ….
10. One of the most important ways I changed was to …

Sam Horn’s abbreviated responses to the Review of 2016. Charles Bukowski said, “Time races by like wild horses over the hills.” Taking the time to answer these questions can help you “pilot” your time so you’re making the most of it in the new year.

time-races-by-like-wild-horses-over-the-hills

1. What is a favorite place I discovered, explored or spent time in?
(Sam – swimming with Zach the Dolphin at Marineland in Florida.)

2. Who is someone who really impacted me? How so?
(Sam – Mary Loverde for teaching me to abandon absolutes and that receiving, receiving, receiving is as important as giving, giving, giving.)

3. How did I change?
(Sam – I actually started eating vegetables – can you say kale and spinach?! – in greenies and liked them! Thank you Wildfit!)

4. What was a meaningful achievement (or skill acquired, dream goal realized) I’m proud of?
(Sam – Attended a workshop with Charles Needles and Dewitt Jones in Monet’s Garden in France – and learned to use my iphone camera to produce quote-images I post on Instagram. It’s fun, purposeful and a source of instant creative gratification.)

5. What happened that was unexpected? How did it affect me?
(Sam – Almost passed up an opportunity to speak in China because of unexpected doubts. What was unexpected was it was unlike me to “play it safe.” I re-committed to being adventurous and bold instead of being cautious and wary.)

6. What will I remember about my health – and why?
(Sam – I cracked my ribs and lost my freedom of movement for a few months. Made me re-appreciate what a gift it is to be healthy and to have complete mobility and no pain.)

7. What was my biggest challenge?
(Sam – My biggest challenge on my Year by the Water was learning to see my calendar as having OPEN days vs. EMPTY days so I didn’t revert to a decades-old habit of saying yes and filling my days with commitments.)

8. What did I NOT find time for?
(Sam – Hudson Valley, Walden Pond and the lake where Helen Keller said her first word, “Water,” which is why my Year by the Water is SO not over. )

9. What is the best book I read?
(Sam – Commonwealth by Ann Patchett. Proves that “literary” books about the human condition can be kind, insightful and a page-turning read.

10. What experience and/or person am I most grateful for? Why?
(Sam, my sister Cher who runs my business and who I trust implicitly. My sons Tom and Andrew, their wives Patty, Miki, and grandson Mateo for gifting me with a family I love. My friends who bless me with their generosity and positive spirit. My most important lesson-learned? Connection is the current that runs through my life. It my Holy Grail. You are all with me, wherever I am, and I am grateful. )

– – –
Sam Horn, Intrigue Expert, TEDx speaker, author of POP!, Tongue Fu! and Washington Post bestseller Got Your Attention? is on a mission to help people create one-of-a-kind projects that add value for all involved and has worked with Boeing, NASA, Cisco, Intel and National Geographic.

Creative Projects in Your Head Help No One: 36 Quotes to Inspire You to FINISH What You Start

“One day you’ll wake up and there won’t be any time left to do the things you’ve always wanted to do.” – Paulo Coelho.

When people tell me they’re thinking about staring a creative project, I tell them, “Creative projects in your head help no one.”

Have you ever thought of it that way? If you have ideas, stories, skills or talents that would benefit others; it’s almost selfish to keep them to yourself.

Sharing your creative work doesn’t come from arrogance, it comes from service.  It’s an offering, a way of saying “Here’s something I think, feel, believe, see or have experienced. I hope it might be of interest and value to you.”

Yet, many people start with the best of intentions and then life intervenes. They get distracted, busy, overwhelmed, tired.

They put their creative project aside to deal with other priorities – and never get back to it. That’s a path to regrets.

Are you procrastinating, waiting for more time?

Face it. You’ll never have more time than you have right now.  If you want results … carve out ten minutes a day to move your creative project forward.

Select one of these quotes that resonates with you and post it where you’ll see it every morning (your bathroom mirror?)  It will help keep your good intentions IN SIGHT – IN MIND instead of allowing them to be out-of-sight, out-of-mind.

  1. “If you wait for inspiration to write; you’re not a writer, you’re a waiter.” – Dan Poynter
  2. “Creativity is just connecting things.” – Steve Jobs
  3. “Every creative project needs a spine. What’s yours?” – Twyla Tharp
  4. “When asked the secret to finishing his 500-page masterpiece The Power of One, author Bryce Courtenay growled, “Bum glue!”
  5. “Creativity is always a leap of faith. You’re faced with a blank page, blank easel, or an empty stage … and you need to jump into it.” – Julia Cameron
  6.  “At the moment of truth, there are either reasons or results.” – aviation pioneer Chuck Yeager  
  7. “If my doctor told me I had only 6 months to live, I’d type a little faster.” – Isaac Asimov
  8. “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” – Sue Grafton
  9. “Inspiration usually comes during work, not before it.” – Madeleine L’Engle
  10. “I write when I’m inspired, and I see to it that I’m inspired at 9 a.m. every morning.” – Peter DeVriesqu
  11. “If we are struggling with fear, self-sabotage, procrastination, self-doubt, etc., the problem is, we’re thinking like amateurs. Amateurs don’t show up. Amateurs let adversity defeat them. The pro thinks differently. He shows up, he does his work, he keeps on truckin’, no matter what.” – Steven Pressfield
  12. “I think I did pretty well, considering I started out with nothing but a bunch of blank paper.” – Steve Martin
  13. “I made a startling discovery. Time spent writing = output of work. Amazing.” – Ann Pachett
  14. “Ever tried and failed? No matter. Try again and fail better.” – Samuel Beckett
  15. “Procrastination is like a credit card: it’s a lot of fun until you get the bill.” Christopher Parker
  16.  “It’s never too late – in fiction or in life – to revise.” – Nancy Thayer  
  17. “If you want to write, you can. Fear stops most people from writing, not lack of talent. Who am I? What right have I to speak? Who will listen to me? You are a human being with a unique story to tell. You have every right.” – Richard Rhodes
  18. “The way to resume is to resume. It is the only way. To resume.” – Gertrude Stein
  19. “Best advice on writing I’ve ever received. Finish.” – Peter Mayle
  20. “If you want to be certain, you should never get married, change jobs or attempt anything creative. In fact, you might as well just stay home. Because I don’t know anybody who is certain. That need to be certain is just procrastination.” – Mark Burnett
  21. “When I am writing, I am doing the thing I was meant to do.” – Anne Sexton
  22. “You can sit there, tense and worried, freezing the creative energies, or you can start writing something. It doesn’t matter what. In five or ten minutes, the imagination will heat, the tightness will fade, and a certain spirit and rhythm will take over.” – Leonard Bernstein
  23. “I went for years not finishing anything. Because, of course, when you finish something you can be judged. I had pieces that were re-written so many times I suspect it was just a way of avoiding sending them out.” – Erica Jong
  24. “Once you’ve done the mental work, there comes a point you have to throw yourself into action and put your heart on the line.” – Lakers basketball coach Phil Jackson
  25. “The faster I write, the better my output. If I’m going slow, I’m in trouble. It means I’m pushing the words instead of being pulled by them.” – Raymond Chandler
  26. “When you speak, your words echo across the room. When you write, your words echo across the ages.” – Chicken Soup for the Writers Soul author Bud Gardner
  27.  “Only put off until tomorrow what you are willing to die having left undone.” – Pablo Picasso
  28.   
  29. “I don’t wait for moods. You accomplish nothing if you do that. Your mind has to know it has to get down to work.” – Pearl S. Buck
  30.  “Planning to write is not writing.  Writing is writing.” – E. L. Doctorow
  31. “Time is the only coin of your life.  Be careful lest you let other people spend it for you.” – Carl Sandberg
  32. “I think the worst, most insidious procrastination for me is research. I will be looking for some bit of fact to include in the novel, and before I know, I’ve wasted an entire morning delving into that subject matter without a word written.” – James Rollins
  33. “There’s a trick I’m going to share with you.  I learned it almost twenty years ago and I’ve never forgotten it … so pay attention.  Don’t begin at the beginning.” – Lawrence Block
  34.  “Hope begins in the dark, the stubborn hope that if you just show up and try to do the right thing, the dawn will come.  You wait and watch and work and write; you don’t give up.” -Anne Lamott
  35. “If there’s a book you really want to read but it hasn’t been written yet, then you must write it.” – Toni Morrison
  36. “If you do not express your own original ideas, if you do not listen to your own being, you will have betrayed yourself.” – Rollo May        Author John Kotter said, “Do you know the #1 precursor to change?  A sense of urgency.”  It’s time to feel a sense of urgency about getting your ideas out in the world. What’s the story you’re born to tell? The knowledge you’d like to pass along?  The legacy message that could inspire others?  The time to share it is NOW.  Promise yourself you’ll sit down somewhere, sometime each day and take ten minutes to move your project forward. You will never regret getting your creative projects into the world. You will only regret not getting them out there … sooner.  As my mom used to tell me, “A year from now, you’ll wish you had started today.”        -   –   –   –   –   -

SAM HORN, CEO of the INTRIGUE AGENCY, TEDx speaker and 17-time Emcee of the world-renowned Maui Writers Conference, helps people create one-of-a-kind projects – businesses, books, presentations, funding pitches –  that scale their influence for good.  Her work – including IDEApreneur, POP!, Tongue Fu!  andWashington Post bestseller Got Your Attention? – has been endorsed by Stephen Covey, Dan Pink, Tony Robbins, Marshall Goldsmith and featured in Fast Company, New York Times, Forbes, INC.  Her inspiring keynotes receive rave reviews from NASA, Intel, Cisco, Accenture, National Geographic, EO, Four Seasons Resorts and Capital One.

Down with Elevator Speeches

“Enough about me.  What do you think about me?” – Bette Midler in the movie Beaches

While speaking at an INC 500 event, I introduced a new approach for replacing elevator SPEECHES with elevator CONNECTIONS.

sam tedx image

An entrepreneur named Colleen raised her hand and said, “I can’t figure out how to do this for my business.”

I asked what she normally said when meeting people. She started explaining her job, using technical terms like magnetic resonance imaging and computed tomography. None of us had any idea what she did.

I asked, “Want to brainstorm a better way to answer the ‘What do you do?’ question.”  She said a heartfelt “YES.”

“Okay, from now on, instead of EXPLAINING what you do (which is kind of like trying to explain electricity), focus on the real-world results of what you do that people can see or may have experienced.  What are those?“

She said, “Hmm.  Well, I run medical facilities that offer MRI’s and CT scans.”

“That’s better already because we can mentally picture what you’re talking about. It’s no longer conceptual or highly technical.  Plus, we probably know someone who has had an MRI or CT scan so now we can relate to it.

But don’t stop there. If you TELL people what you do, they’ll go, ‘Oh,’ and that’ll be the end of the conversation. We don’t want to CLOSE conversations, we want to OPEN conversations. You can do by asking a three-person question.”

“What’s this about a three-person question?”

“If you ask, ‘Have YOU ever had an MRI?’ and this person hasn’t, the conversation comes to an awkward dead-end. If you ask, ‘‘Have you, a friend, or a family member ever had an MRI?’ you just increased the likelihood they’ll know someone who is familiar with what you and your organization offers.”

“Okay, what next?” 

“You LISTEN.  Imagine the person says, ‘Yeah, my daughter hurt her knee playing soccer. She had an MRI.’ Just link what you do to what they just said. ‘Oh, I run the medical facilities that offer MRI’s … like the one your daughter had when she hurt her knee playing soccer.’

They’ll probably say an intrigued “Aaahh.” which is a lot better than an apathetic “Oh” or a confused “huh?” It means they GET what you do which means they’re more likely to remember you. As a bonus, if they ever need what you do, they’re more likely to contact you because people like to do business with people they know and like.”

She said, “Why is it so important to use the same words they used? I don’t want to parrot them.”

“Good point. I’m not suggesting we repeat what they said word for word. I’m suggesting we use a few of the same words because common language is what connects two strangers who, a moment ago, didn’t know if they had anything in common.”

She thanked me, sighed and said, “I wish someone had taught me this years ago.  I can’t wait to get back to work and share this with my staff.”

How about you?  What do YOU say when people ask, “What do you do?” What do your employees and team members say?

Think about it. Whether we like it or not, wherever we go, the people we meet will ask “What do you do?” And what we say MATTERS.  

That CEO’s inability to answer that question at the INC 500 conference could have meant millions of dollars in lost opportunity costs. She was surrounded by highly successful entrepreneurs, all in a position to partner with her, refer business to her or use her services. But that wasn’t going to happen because they didn’t know what she did – which meant they didn’t value it and wouldn’t remember it. 

Many people tell me they hate this question, for a variety of reasons. They don’t know how to answer it. They feel it pigeon-holes them and they don’t want to be defined by their job. They’re out of work. Or, they don’t have a position or profession people respect. Some tell me they dread “networking” because it means being subjected to a series of long-winded, boring, confusing elevator speeches.

I tell them, it can be helpful to realize that when people ask “What do you do?”, they’re not really trying to find out what you do; they’re trying to connect. They’re trying to identify what you have in common you both care about so they have a hook on which to hang a mutually-interesting conversation.

Which is why it’s so important to stop TELLING people what you do. An elevator speech is a monologue delivered in the presence of witnesses. A scripted, rehearsed-to-death elevator speech borders on being offensive because it’s a one-way lecture.

Elevator Speech

Instead, next time someone asks what you do, you might want to say, “I’d be happy to talk about what I do, and first may I find out more about you?” By giving other people an opportunity to go first, you’ve not only set a precedent that you’re genuinely interested in them and it’s not going to be “me, me, me;”  you’re sure to discover something relevant you can use to customize your opening so it reflects and integrates what you already know about them.  

When it’s your turn, remember, instead of launching into an explanation, ASK a three-person question that gives the other person an opportunity to share how they – or someone they know – have experienced or benefitted from what you do.

Truly listen to their response, and then link what you do to what they just said.

Voila.  You’ve just created a two-way conversation (dialogue vs. a monologue) that is a lot more likely to lead to a mutually-meaningful CONNECTION.  Furthermore, you’re also acting as an eloquent ambassador for your profession because the people you meet will have new-found appreciation for the work you do and the positive difference it makes for so many.

Want to see how this is done?  Watch this TEDx talk and share it at your next staff meeting. Be sure to have paper and pen or your laptop ready so you can take notes on how to adapt this approach to upcoming, real-life situations.

The first example in the TEDx talk shows how to introduce your idea or organization in a business setting where you’re trying to win buy-in, support, a green light or funding from decision-makers. The difference is,  by ASKING (a dialogue) instead of TELLING or SELLING (a monologue); you’re genuinely engaging people instead of lecturing them with INFObesity.

The second example in the TEDx talk shows how to introduce yourself at networking events or conferences when you’re meeting people for the first time.

Hope you find this approach and short video useful, and they help you genuinely enjoy meeting people and create more mutually-rewarding connections that benefit all involved. 

-   –   – 

Sam Horn, Founder/CEO of the Intrigue Agency, helps people create intriguing respectful, collaborative communications and projects that scale their influence – for good. Her work – including POP!, Tongue Fu! ConZentrate and Sam Horn’s Washington Post bestseller Got Your Attention? How to Create Intrigue and Connect with Anyone – has been featured in New York Times, Fast Company, Forbes and on NPR.  Her inspiring, interactive presentations receive raves from Intel, Cisco, NASA, National Geographic and Capital One. Contact Cheri Grimm at 805 528-4351if you’d like to arrange for Sam to speak at your convention or train your team.