"If you liked Malcolm Gladwell's Blink, you'll love Sam
Horn's
POP!"
Marilynn
Mobley (Strategic Counsel
of Edelman)

About Sam Horn Consulting
BusinessWeek – Smart Answers
"What did
BusinessWeek.com ask Sam Horn?"
Make Your Business Stand Out
Advice from Consultant
Sam Horn

An "elevator" introduction is not meant to
be a sales pitch, says Sam Horn, communication consultant and
author of "Pop! Stand Out in Any Crowd." The best way to capture
interest in your small business is to ask an engaging, relevant
question, she says.

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