# Sam Horn: The Intrigue Expert > Discover how to successfully communicate at work, at home, online and in public with best\-selling author and communication expert Sam Horn\. Generated by Yoast SEO v28.6, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [The Force For Good Project](https://samhorn.com/forceforgood/) - [The Force For Good Project Resource Guide](https://samhorn.com/forceforgood-resourceguide/) - [The Better Newsletter](https://samhorn.com/thebetternewsletter/) - [Sam Horn Speaking](https://samhorn.com/speaking/) - [Home](https://samhorn.com/) ## Posts - [Agency for the Win\! \- The Better Newsletter \#153](https://samhorn.com/tbn-issue-153/): A flight diversion left me waiting at Dulles with no clear departure time\. I could hope my flight would be rescheduled—or find another way to Newark\. Here’s what happened when I chose agency\. - [Serve, Don't Sell \- The Better Newsletter \#151](https://samhorn.com/serve-dont-sell-the-better-newsletter-151/): Instead of chasing potential clients by constantly trying to sell them, give them an opportunity to experience you in action\. Show up, provide value, and be the person who wants to do something FOR them—not get something FROM them\. - [Word Play or Word Profits \- The Better Newsletter \#150](https://samhorn.com/tbn-issue-150/): What makes a pitch POP\!? Sam Horn shares how a 30\-second Tongue Fu\! pitch was selected to lead a segment on The Tonight Show—and how being Purposeful, Original, and Pithy can help you break out instead of blend in\. - [Agency is the Answer \- The Better Newsletter \#149](https://samhorn.com/tbn-issue-149/): Looking back at 30\+ years of books, Sam Horn realized the river running through her work has been agency—the ability to improve what happens to us, by us, or around us\. Now, that same idea is at the heart of The Force For Good Project and her birthday wish that its stories become a life raft for people and a rising tide of positive change\. - [Life is a Gift, Not a Grind \- The Better Newsletter \#148](https://samhorn.com/tbn-issue-148/): Writing isn't supposed to be a grind, coffee is\. The language we use shapes how we experience our work\. What if, instead of throwing writing under the bus, we remembered what a gift it is to express ourselves in a way that can reach and benefit people around the world? ## Media - [goodreads logo](https://samhorn.com/wp-content/uploads/2026/09/1751925215-1751925215_goodreads_misc.png) - [Meet the Force For Good’ers](https://samhorn.com/wp-content/uploads/2026/09/Meet-the-Force-For-Gooders.png) - [SH Better Newsletter Icon \- Stories](https://samhorn.com/wp-content/uploads/2026/09/SH-Better-Newsletter-Icon-Stories.png) - [SH Better Newsletter Icon \- Ideas](https://samhorn.com/wp-content/uploads/2026/09/SH-Better-Newsletter-Icon-Ideas.png) - [SH Better Newsletter Icon \- Actions](https://samhorn.com/wp-content/uploads/2026/09/SH-Better-Newsletter-Icon-Actions.png) ## JetPopup - [FFG Project Quiz](https://samhorn.com/jet-popup/ffgproject-quiz/) - [Market Your Work \& Storyboard Masterclass](https://samhorn.com/jet-popup/market-your-work-storyboard-masterclass/) - [TOE Updates Pop Up](https://samhorn.com/jet-popup/toe-updates-pop-up/) - [TOE WTL\-WTU Download \- Upon Closing](https://samhorn.com/jet-popup/toe-wtl-wtu-download-upon-closing/) - [Masterclass Updates](https://samhorn.com/jet-popup/masterclass-updates/) ## Products - [The Force For Good Project: Make a Difference Today and Everyday](https://samhorn.com/product/the-force-for-good-project-make-a-difference-today-and-everyday/): You don’t need a big title, degree, platform, or bank account to change things for good\. Reading these stories of people who decided they could—and would—be a Force For Good will inspire you to be one too\. - [Sam Horn's Client Community \(3\-Month Extension\)](https://samhorn.com/product/clientcommunity-3/): An exclusive, curated community for Sam Horn's consulting clients to connect, build momentum, and create lasting relationships\. - [Sam Horn's Client Community \(6\-Month Extension\)](https://samhorn.com/product/clientcommunity-6/): An exclusive, curated community for Sam Horn's consulting clients to connect, build momentum, and create lasting relationships\. - [Got Your Attention?: How to Create Intrigue and Connect with Anyone](https://samhorn.com/product/gotyourattention/): Bestselling author and ace communication strategist Sam Horn reveals her ''secret sauce'' for truly connecting with people \- whether it's one or one million\. Her disruptive eight \- stage INTRIGUE process teaches readers how to replace boring, overlong, one \- way communications with concise, compelling, mutually rewarding two \- way interactions that add value for all involved\. This is a must \- read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders \- anyone who wants to build meaningful relationships with others\. The bottom line? If you can't get people's favorable attention, you'll never get their business\. The insights and instantly useful ideas here will get smartphones down and eyebrows up \- this book has been called How to Win Friends and Influence People for our digital device \- driven era\. - [IDEApreneur: How to Turn Ideas into Income and Make Money from Your Mind](https://samhorn.com/product/ideapreneur/): Ideas themselves don’t have the power to change the world and become a profitable reality until we turn them into a tangible product, service or business\. That’s why this book provides you with a step\-by\-step SYSTEM on how to become an IDEApreneur who consciously and strategically: a\. increases your flow of ideas b\. assesses your ideas for uniqueness and money\-making potential c\. positions, packages and communicates your ideas so they get noticed, respected and bought d\. markets, merchandises, monetizes your ideas through a variety of strategic business activities ## Events - [The Force For Good Project Book Launch Party](https://samhorn.com/event/the-force-for-good-project-book-launch-party/) ## Categories - [The Better Newsletter](https://samhorn.com/category/thebetternewsletter/) - [Inspiration](https://samhorn.com/category/inspiration/) - [Leadership](https://samhorn.com/category/leadership/) - [Communication](https://samhorn.com/category/communication/) - [Career](https://samhorn.com/category/career/) ## Tags - [Sam Horn](https://samhorn.com/tag/sam-horn/) - [inspiration](https://samhorn.com/tag/inspiration/) - [career](https://samhorn.com/tag/career/) - [communication](https://samhorn.com/tag/communication/) - [leadership](https://samhorn.com/tag/leadership/) ## Product categories - [Books](https://samhorn.com/product-category/books/) - [Client Community](https://samhorn.com/product-category/client-community/) ## Optional - [Sitemap index](https://samhorn.com/sitemap_index.xml)