Welcome to Sam Horn's
Online Community

Are you a writer who would like ongoing encouragement, accountability, and inspiration?

Imagine how satisfying it will be to write in a community with access to book clubs, bestselling authors, and best practices. 

It’s like a year-round writers conference – without leaving home!

Join our supportive community and strategize with Sam Horn on how to finish a quality book and get it out into the world.

Do you know the #1 reason writers give up on their books?

Author isolation.
We try to go it alone and run out of confidence, clarity and commitment.
That’s not just my opinion.
That’s what every attendee of Maui Writers Conference told us.
Again and again, we heard:

“I feed off the energy of others. Writing on my own just isn’t that much fun.”

“I got all fired up at MWC, then went home, life intervened, and I put my book on hold.”

“I had great intentions to write every day, but I got busy and that just didn’t happen.”

“Without the group support, my confidence flagged and I lost faith in my work.”

“I have no one to talk to about my manuscript. It’s hard to stay inspired.”

Can you relate?

That’s why I’ve created this Stop Wishing – Start Writing Community.

Why go it alone when you can go it together?

Studies show the most important factor to successful behavioral change is community.

That’s one of the reasons Alcoholics Anonymous and Weight Watchers have been so successful over the year.

Group support is the key to maintaining resolve and sustaining accountability.

My goal is for this to be a “Rising Tide Raising All Writers” community where you feel elevated and celebrated.

Sam Horn on a virtual presentation
"I've read other books and sat through webinars, but it was Sam Horn's experience and advice that moved my work from inside my head, to my computer, and now to a publisher."
Mason Harris
Author of The Chutzpah Advantage

Writing in a group makes all the difference

A jet jockey once told me that pilots love flying so much, that if they can’t be up in the sky flying, you can find them in the hangar talking about flying. It’s called “hangar flying.”

Well, you can call what we do in our community book flying. It’s where your writing dreams will take flight.

You’ll have a chance to talk about them, get feedback about them, finish them and turn them into reality.

Instead of setting your writing projects aside because you run out of energy and clarity, our Writers Wednesdays will be your own “must-see TV.”


Here’s what you receive when you join our community. 


Weekly LIVE Zoom sessions with Sam to learn, laugh, connect, keep inspired.


100 word or less insights in your inbox every morning to keep the creative juices flowing.


Celebrate progress and success. Receive feedback on your work. Brainstorm next steps.


Ongoing access to archives of instructional videos, how-to worksheets. proposal forms.

Keep Writing Front & Center in Your Life With Our Weekly Gatherings


Literary luminaires will share lessons-learned & pull back the curtain on their best-practices.


This is where you learn about the BUSINESS of making a good living from your writing.


Discuss the art and craft of the creative process as taught in classic books.


Hear what helped fellow members and then ask YOUR questions & apply to your work.

Save the date

Upcoming Live Calls

Jan 26th, 2022

We are thrilled to announce our special guest – Yanik Silver and our topic for January “How to Diversify Your Book – All While Having Fun and Making a Bottom-Line Difference for You and Others.”
Yanik is the creator of the Cosmic Journal, author of Evolved Enterprise, and Founder of Maverick1000, a global network of top entrepreneurs & visionary entrepreneurs making a serious difference in the world, without taking themselves too seriously. In fact, it’s not unusual to find him dressed as a lemur, a showgirl, or even in matching mermaid tails with Sir Richard Branson.
He is the author of several best-selling books and tools including Maverick Startup, Instant Sales Letters® , 34 Rules for Maverick Entrepreneurs, and Evolved Enterprise. Yanik was named one of Entrepreneur Magazine’s top 50 Favorite Online-Marketing Influencers.

February 15th, 2022

BOOK SMARTS Book Club promo image

Discuss classic books on the process of writing from best-selling authors.

Sam will kick-start the conversation with her own takeaways and then facilitate a forum on how this book has impacted you.

Join us for our February 15th live Book Club call where we will be discussing the brilliant memoir by Will Smith.

Learn more about the book here

How much would you pay for a YEAR of inspiration, education, support, mentoring, and best-practices from Sam?

Well, people pay $10,000 to hire Sam for a weekend to help them strategize a one-of-a-kind book, brand, keynote, TEDx talk, or business/career positioning and messaging that scales their income and impact – for good. 

You don’t have to pay $10,000 to be part of our year-round Stop Wishing – Start Writing community. 

You don’t even have to pay $5,000.

You pay less than $1,000 for 12 months of connection, collaboration, and continuous, clear guidance on FINISHING your creative projects.

Less than $1,000 to have something to look forward to every week – an online Third Place and community that has your back and front.

An annual membership is $997 (or you can pay $97 month-by-month if you prefer).

That’s a good deal.

"The time to start pursuing your dreams is NOW. And Sam Horn is here to help you make it happen."
Alex Banayan
Author of the NYT Bestseller The Third Door

Why Join our COmmunity?

We know how it goes. You’re busy. You’ve got responsibilities, people to take care of, things to do.

It’s easy for your creative projects to get set aside. You promise you’ll get to them SOMEDAY when you have more time, energy, money … fill in the blank.

Maybe your creative project isn’t earning money or generating paid business yet, so you feel you can’t “justify” making it a priority.

But writing calls you. It is part of who you are.

When you’re not doing it, it feels you’re ignoring a pivotal part of yourself.

That’s why joining this group isn’t an indulgence, it’s an investment.

It’s an investment in keeping the creator in you alive

Being part of our community is a way to hang out with kindred souls who want the best for you and bring out the best in you.

It’s a way to say what you care about matters – and you’re going to keep it in your life.

What You'll Get Every Month

Inside the Author Studio Interview

1st Wednesday of Each Month | 40 min. 

Did you ever watch Bravo’s “Inside the Actor’s Studio” where James Lipton interviewed industry icons like Meryl Streep, Brad Pitt, Denzel Washington, Robert DeNiro?

It was always a fascinating hour because his probing questions yielded intriguing insights into their motivation mindset and mechanics.

We’ll be doing something similar – but with authors.

Each month, you’ll have an opportunity to virtually meet a bestselling author who shares their “secret sauce” – how and why they do what they do – and ask questions that can move your project forward.

"Think the best is behind you? Sam Horn can help you blast through whatever boulders are in your path."
Nell Merlino
Co-Founder of Take Our Daughters to Work Day and Make Mine a Million

How to Be an AUTHORpreneur

2nd Wednesday of Each Month | 30 min.

The question is, how will you make your creative project commercially-viable and visible so it’s an EVERGREEN?

This is where you learn the BUSINESS of making money AND a good living with writing. How to craft a winning proposal. Pitch an agent. Land a book deal. Promote your project. Drive sales via “body-of-work” social media. Get paid to speak and coach on your expertise. Launch online programs that scale your reputation and revenue.

Discover how to take entrepreneurial responsibility for generating ongoing respect, referrals and sales for your work so it makes a positive difference for others and a prosperous living for you.

"Sam Horn is a bright light; one of the most accessible wisdom-sharers in our culture today."
Sheri Salata
Former Executive Producer of the Oprah Winfrey Show


40 min. | 3rd Wednesday of Each Month

An interactive discussion about a book that dives into the creative process. Classics like Julia Cameron’s The Artists Way. Steven Pressfield’s The War of Art. Twyla Tharp’s The Creative Habit. Share your insights and hear other people’s take-aways. Trust this to be an entertaining and inspiring 40 minutes.

"Are you happy with your life and work the way they are - or are you ready to reinvent yourself and reimagine your future? Sam will inspire you and show you the path to create a rewarding next act - starting today."
Dorie Clark
Author of Re-inventing You, Professor at Duke's Fuqua School of Business

Member Spotlight
& Office Hours

30 min. | 4th Wednesday of Each Month

We’re happy to showcase two members each month. Hear what helped them that you can apply to your work. Then ask YOUR questions. Looking for the perfect title? Feeling a little stuck? Working on your website? Wondering how to organize that box of notes and research? Need feedback on your first chapter? This fast-paced Q & A format gives everyone a voice.

"Sam Horn's SOMEDAY is Not a Day in the Week book inspired me to ask why I kept putting things off and to stop postponing forgotten dreams."
Geneen Roth
#1 New York Times bestselling author of This Messy Magnificent Life

Inspiring Daily Quotes

If you know me, you know I love quotes.

They are often the right words at the write time (so to speak).

Years ago, my business, the Tongue Fu! Training Institute, published a sit-on-your-desk Fu! for Thought perpetual calendar with favorite quotes I’ve collected and curated.

Many people tell us they STILL have it on their desk because of its uncanny ability to offer insights that are exactly what they needed to hear that day.

We’re doing something similar for our SW-SW community.

Every morning, you’ll receive a funny, thought-provoking, profound, short (100 words or less) pearl of wisdom.

 No INFObesity.

Just enough to tickle your soul, put a smile on your face, plant an idea in your head, and get those fingers moving.

"Sam Horn has a special talent at helping you recognize and then achieve what you really want. She's one of the reasons my first book exists. I highly recommend her to anyone who's stuck or wants to turn their dreams into reality."
Kamal Ravikant
Author of Love Yourself Like Your Life Depends on It

Is This Community Right For Me?

With this group, you have autonomy to participate when you want, the way you want.

You are welcome to join our weekly LIVE gatherings or access them on your own schedule. (Our private Facebook community, recordings of all programs, and archives are available 24/7.)

Please note: you don’t have to be a WRITER to benefit from our community. 

We had a number of people attend Maui Writers Conference who weren’t even writing a book. They joined us year after year because they knew they could trust us to host an entertaining, educational, enlightening, value-added experience.  

And did we mention FUN?

Whether you are a life-long learner who likes hanging out with smart, talented people – a creative who is tired of working in isolation – or a business professional who wants to be a better writer – you’ll fit right in 

And yes, you can GIFT an annual membership to a friend, family member or colleague as a way of saying, “I see how important writing is to you. And this is my way of supporting that.”

Pablo Picasso said, “The purpose of life is to find your gift. The meaning is to give it away.”

We hope our community helps you find your gift, hone your gift, and contribute your gift – so your life is more of what you want it be today.

After all, now is the new later.

Who Is Sam Horn?

Sam Horn is CEO of the Intrigue Agency. She helps people create respectful, collaborative, one-of-a-kind communications and projects that add value for all involved.

In case we haven’t met, here are just a few credentials I’m bringing to the table as host of your “rising tide raising all writers” community. (Read full bio here). 

* 9 books from major publishers have been translated into 17 languages, sold around the world for 20+ years, and featured / favorably reviewed in New York Times, Publishers Weekly, Readers Digest, Washington Post, Boston Globe, Foreign Service Journal.

* Had the privilege of helping hundreds of authors craft quality books that scaled their career success, including Terry Jones (founder of Travelocity), Miki Agrawal (co-founder of Thinx and Tushy), Charlie Pellerin, (Project Manager of the Hubble Telescope). 

* Hired by hundreds of organizations to speak on my books. A sample list is Intel, Cisco, Boeing, Capital One, U.S. Navy. 

* Executive Director of the Maui Writers Conference for 17 years – Writers Digest called it THE best writers conference in the world. 

* Founded the Business Book Festival at USA Today Headquarters.

* Hosted dozens of writers retreats and book launches at the National Press Club, on the water in Reston, VA, Morro Bay, CA and Boulder, CO, on cruises to Alaska and through the Panama Canal. 

Perhaps most importantly, I agree with Anne Sexton who said, “When I am writing, I am doing the thing I was meant to do.” 

One of the great blessings of my life is to help people birth their books and contribute their creative projects to the world.  

Hope you’ll join us and we get to create some pebbles to throw in the pond of our collective legacy.  What fun this is going to be.


Imagine how:

  • Satisfying it will be to FINALLY move your creative project forward
  • Wonderful it will be to share your work and get feedback from peers 
  • Good it will feel to do something that lights you up and fills you with joy
  • Having weekly accountability will help you focus on and achieve your goals
  • Glad you’ll be you acted on your intentions and turned them into reality
  • Proud you’ll be when you hold your book in your hands at your launch party
  • Grateful you’ll be to have something tangible to show for this year
Paulo Coelho says, “One day you’re going to wake up and there won’t be any time left to do the things you’ve always wanted to do.” 
Don’t wait for ONE day.  Do yourself a favor and sign up TODAY.  
Right now. Right here. 


Simply click the button below and you’ll be on your way to getting your project off your laptop and out into the world where it belongs!

We'd love to hear from you!

Based out of Austin, Texas

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