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FlowerSam2

That’s Original: How to Create Innovative Ideas, Approaches, Brand Names and Domains

“You gotta be original.  If you’re not, what do they need you for?” – actress Bernadette Peters. Do you think everything’s been said and done? Do you think there’s nothing new under the sun? Au contraire. There ARE original ideas and first-of-their-kind brands and businesses. In fact, your success depends on your ability to offer something people haven’t seen before, […]

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Elevator Speech

“It’s not about you. It never was.” – actress Diane Keaton. Do you know anyone who likes listening to a speech? Me neither. Speeches are lectures. Who wants to be lectured? That’s why, from now on when someone asks, “What do you do?” never again TELL them.  What?! Here’s an example to show what I mean. Years ago, I […]

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eof

    “The only danger is not to evolve.” – Jeff Bezos, Amazon Thanks, John Lee Dumas for interviewing me on your #1 rated business podcast – Entrepreneur on Fire. John is different than most interviewers.  Instead of asking the usual questions about business tips, he encourages his guests to be reflective about their journey […]

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camel

“When you’re laughing at something, you remember something.” – Joan Rivers. Agreed. Is there any surer sign you’ve won people’s favorable attention then when they’re laughing?  Appropriate humor is one of the best ways to  get your idea, product, startup, or organization noticed, liked and remembered. A coaching client preparing a conference keynote told me, “I know humor is important, but I’m not funny. Every time I try to tell […]

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RightNow

“One day you’re going to wake up, and there won’t be any time left to do the things you’ve always wanted to do.” – Paulo Coelho For twenty years, I’ve had the joyful job of helping people get their ideas out of their head and into the world in the shape of books and blogs. I […]

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TEDx

TRANSFORM YOUR RUN-OF-THE-MILL PRESENTATION IDEAS BY APPLYING THE “SEVEN CS OF ORIGINAL MESSAGING.” BY SAM HORN It’s been said that there are no original ideas. But what may seem like old hat to you could become the next compelling TED talk. You can transform your presentations by mining your expertise, experience, and epiphanies. Start by writing […]