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create a unique niche

How to Create a Unique Niche

“When you’re one-of-a-kind, you have no competition.” – Sam Horn, author of POP! and Got Your Attention? Do you wish you could: * figure out what makes you original? * clarify the secret sauce that makes you different? * create a competitive edge that motivates decision-makers to pick you? The good news is, you CAN […]

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people don't want info - best

“People don’t want information; they want epiphanies.” – Sam Horn Have you been taught to open communications by “telling people what you’re going to tell them, telling them and then telling them what you told them?” That’s badvice. In today’s world of short attention spans (goldfish have longer attention spans than we do!) telling people […]

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creativity connecting new dots - middle

“Creativity is simply connecting new dots in new ways.” – Sam Horn, Intrigue Expert If you’e read any of my books or attended any of my presentations, you already know I love quotes. Why? Pithy, profound, provocative quotes are a quick way to get our message’s foot in our readers’, viewers’ and listeners’ mental door. […]

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start w story text image

A new client told me, “I don’t have any stories.” I told her, “We ALL have stories. Stories are simply the intriguing things that happen to or around us.” She came back with, “But I wouldn’t know how to tell a story even if I had one.” I promised to share this post which shows […]

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Elevator Speech

“It’s not about you. It never was.” – Diane Keaton Do you know anyone who likes listening to a speech? Me neither. Speeches are lectures. Who wants to be lectured? That’s why, from now on when someone asks, “What do you do?” never again TELL them.  What?! Here’s an example to show what I mean. Years ago, […]

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you'll never regret - red rocks - middle

“You will never regret doing more of what puts the light on in your eyes. You will only regret not doing it … sooner.” – Sam Horn I recently had an opportunity to speak for a national convention in San Diego on the topic of “Is the Light On In Your Eyes?” The conference theme […]