POP!: Create the Perfect Pitch, Title, and Tagline for Anything

Back To Shop

POP!: Create the Perfect Pitch, Title, and Tagline for Anything

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in peoples imaginations? Let Sam Horn’s POP! book show you the way.

Category:

Description

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process POP! (Purposeful, Original, Pithy) to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

X
  • Want to Share Your Story/Suggestion With Sam Horn?

    Do you have a real-life example you'd like to share of how you deal with difficult people - without becoming one yourself? A story of how you've learned to think on your feet and handle challenging situations in the moment? I'd love to hear it, along with any other sensitive, stressful situations you suggest I include in my work on Talking on Eggshells? With your permission, we may share it with readers and audiences so they can benefit from your insights and lessons-learned.
  • Clear
  • Should be Empty: