Pitching isn’t just something baseball players do. We ALL pitch. Receiving autographed copies of Sam’s books and CD’s on this topic.

Every time we make a recommendation or request – we pitch. Every time we ask for a promotion or pay raise – we pitch. Every time we seek funding for our startup or cause – we pitch. Every time we ask people for their time and attention – we pitch.

Unfortunately, most of us have never been taught HOW to pitch. We try to EXPLAIN our idea, cause or value – and that’s INFObesity. INFObesity makes us a bore, snore or chore. Or, it makes what we’re saying confusing. And confused people don’t say YES.

My books/programs on POP! Your Pitch have been endorsed by Seth Godin, Jeffrey Gitomer, Ken Blanchard, and presented for SXSW, Accenture, Cisco, Entrepreneurs Organization and INC 500.

Washington Post  Create the Perfect Pitch, Title or Tagline for Anything has been featured on MSNBC and Jay Leno’s Tonight Show and in New York Times and Washington Post.

Are you a:

  • Salesperson meeting with a potential client?
  • Non-profit seeking sponsors or donors?
  • Entrepreneur who wants the perfect business/brand name?
  • Author interested in a compelling book, article, chapter and blog titles?
  • Startup, inventor or entrepreneur pitching to entrepreneurs?
  • job-seeking preparing for an important interview?
  • Online marketer who wants a one-of-a-kind name for your program?
  • Advertiser or copywriter interested in writing copy that gets read and taken viral?
  • Journalist who needs to create “made you look” headlines and sound-bites?
  • Employee who wants to get your project approved or green-lighted?
  • Speaker preparing a TED or TEDx talk, keynote or conference presentation?

Sam’s programs and consulting are your secret sauce to success. .

Her premise is that t many of us  get lost in a crowd of competitors.

We don’t want to get lost in the crowd; we want to POP out of our crowd.

Discover for yourself why Sam’s POP! Process has been featured in New York Times, on MSNBC, and has helped her clients and audiences create a compelling competitive edge that has scaled the success of their priority projects and resulted in millions of dollar in extra income.

Want to find out how Sam can work with you to POP! the success of your priority project – whether that’s a new brand, business, book, presentation. pitch or program?  Click here (and that will take them to the CONSULTING page)

Want a sample technique from Sam’s POP! Process?  Check out this article Sam wrote for FAST Company on how to POP! your pitch.

As the Pitch Coach for British Airways Face2Face program and Springboard Enterprises – which has helped entrepreneurs (e.g., Robin Chase of ZipCar and Gail Goodman of Constant Contact) receive $6.6 BILLION in funding; I’ve had the privilege to help hundreds of people develop winning pitches, including a client who won $250 million in funding from Carlos Slim, the richest man in the world.  For a sample of what we cover in my programs and a technique I use when consulting one-on-one with clients; check out this article I wrote for Fast Company:


Nail Your Next Pitch in 60 Seconds

“No one wants to go out mid-sentence.” —Johnny Depp

And, as Johnny would surely agree, no one wants investors to nod off mid-sentence. Investors have seen hundreds of pitches. They’ve been there, heard that. They decide in a couple minutes, max, whether you’re worth their valuable time, mind, and dime. Are you requesting funding for your startup, new venture or product launch? Here’s how to have decision-makers at hello. First the example, then the technique. One of my Springboard Enterprises clients (Springboard has helped entrepreneurs receive $6.2 billion in funding) approached me and said, “I’ve got good news and I’ve got bad news.”

I asked, “What’s the good news?” “I’ve been asked to pitch a roomful of investors at the Paley Center in New York City”. “That is good news. What’s the bad news? “I am going at 2:30 in the afternoon and I only have 10 minutes. How am I supposed to explain my invention, clinical trials, business model, team credentials and exit strategy in 10 minutes?” I said, “Actually, you don’t have 10 minutes. As you mentioned, you’re going at 2:30 in the afternoon. These investors will have already heard 16 presentations. You have 60 seconds to get their favorable attention.” She said, “How is that possible?”

Move the POP! book image from down to the bottom of the page and make it an active link to Amazon.

Here’s how. This is the 60-second opening we came up with. It not only helped Kathleen Callender of Pharma Jet receive funding and the Nokia Health Award; Businessweek also named her one of America’s Most Promising Social Entrepreneurs in 2010.

Did you know there are more than 1.8 billion vaccinations given every year? Did you know up to half of those are given with reused needles? Did you know we are spreading and perpetuating the very diseases we are trying to prevent? Imagine if there were a painless, one-use needle available for a fraction of the current cost. You don’t have to imagine it; we’ve created it. In fact, in this article . . . and she was off and running. Do you want to know more? That means Kathleen just got her startup in your mental door. Let’s put this in perspective. Before we crafted this opening, Kathleen started off with a lengthy explanation of her company’s “medical delivery device for subcutaneous inoculations.” Huh? This new, more intriguing opening got eyebrows up and smartphones down in 60 seconds flat. Here’s how you can do the same.


What startling research can you introduce that would cause them to think, “Really?!” What recent data could you reference that offers fresh insight into the problem you’re solving, the issue you’re addressing, the need you’re meeting? What respected resource can you reference that shows a sudden shift in a trend, a dramatic increase in your target demographics, a relevant change in a regulation?


The word “Imagine” pulls people out of their preoccupation. Now they’re picturing what you’re saying. They’re fully engaged instead of checking their email. What did Kathleen’s decision makers care about? Painful inoculations. Reused needles. Money. So we crafted her solution to a worldwide problem into, “Imagine if there were a painless, one-use needle for a fraction of the current cost.” Condense the promise of what you’re proposing into a single succinct sentence that causes your decision makers to think, “Who wouldn’t want that?!”


Now, introduce precedence or evidence to prove this isn’t pie in the sky or speculative; it’s a done deal and you’re the one to deliver it. Or give a case study that demonstrates the validity of what you’ve done. Or provide a testimonial from an industry expert who lends veracity to your claims. Why does this “Did You Know” opening work so well? Because the quickest way to engage seasoned decision makers is to introduce something they don’t know—but would like to know. They’re now smarter than they were a moment ago. They’re motivated to give you their undivided attention because you’ve just proven it’ll be worth their while. You’ve just nailed your pitch . . . a minute in.