Got Your Attention?

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Got Your Attention?

How to Create Intrigue and Connect with Anyone

Did you know:

  • Goldfish, yes, goldfish, have longer attention spans than we humans do?
  • One in four people abandons a website if it takes longer than 4 seconds to load?

In an impatient world of infobesity, people don’t want more information — they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans—nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”

Bestselling author and ace communication strategist Sam Horn reveals her “secret sauce” for truly connecting with people — whether it’s one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must-read for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders—anyone who wants to build meaningful relationships with others.

The bottom line? If you can’t get people’s favorable attention, you’ll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up—this book has been called How to Win Friends and Influence People for our digital device-driven era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that’s to hire you, refer you, fund you, or say yes to you.

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Pre-Order Your Copy Today





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“If you want to succeed, you must INTRIGUE”


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“If it isn’t actionable, it isn’t useful.”

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“Ink it When You Think It.”

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“It’s not enough to be true, it must be NEW.”


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About Sam

Sam Horn, the Intrigue Expert, is a positioning / messaging / branding specialist whose work has been featured in the New York Times, Fast Company, and the Washington Post.

Her clients, ranging from solopreneurs to Fortune 500 companies, have praised her for her one-of-a-kind ability to help people crystalize what they have to offer that is unique and marketable. She is the former Executive Director for the Maui Writers Conference and has served as the Pitch Coach for Springboard Enterprises, which has helped entrepreneurs receive $6.6 billion in funding.


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Sam Horn’s
Got Your Attention? Tour


ASAE’s Great Ideas Conference
March 3 – 8, 2015
Orlando, Florida


South by Southwest
March 13 – 19, 2015
Austin, TX


WILD – New York City Launch
April 6, 2015
New York, New York

2015 Business Book Festival
April 10, 2015
Washington D.C.


AAO 2015 Annual Session
May 15 – 17, 2015
San Francisco, California


The 6th Asian Leadership Conference
May 19 – 20, 2015
The Shilla Hotel Seoul, Korea


InfoComm 2015
June 13 – 19, 2015
Orlando, FL

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Interested in bringing Sam to your Corporation or Convention?

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Intrigue - How to Create Interest and Connect with Anyone: Sam Horn at TEDxBethesdaWomen

Sam has spoken around the world at conferences, conventions, and corporations. If you are interested in Sam offering a customized webinar, seminar, or keynote, please contact Scott Ritter at

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If you are interested in purchasing a bulk order of Sam’s book, we would be happy to create a personalized presentation, either virtual or in-person, for your company or organization.
For more information, please download our bulk sales one-sheet or contact Scott Ritter at



  • Want to Share Your Story/Suggestion With Sam Horn?

    Do you have a real-life example you'd like to share of how you deal with difficult people - without becoming one yourself? A story of how you've learned to think on your feet and handle challenging situations in the moment? I'd love to hear it, along with any other sensitive, stressful situations you suggest I include in my work on Talking on Eggshells? With your permission, we may share it with readers and audiences so they can benefit from your insights and lessons-learned.
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