Do you want to:
✨ Feel more inspired and hopeful about life?
✨ Find more meaning and joy in every day?
✨ Focus on what you can control?
✨ Know that what you do matters?
✨ Use your gifts for good?
If so, you’re in the right place.
The Force For Good Project was born on the TED stage and shares short stories from people of all ages and all stages who used their agency to:
- turn pain into purpose
- bet on their dreams
- open doors
- create positive ripple effects
Let these examples inspire you to get clear on who you are, why you’re here, and what is yours to do – today and every day.
What is the Force For Good Project?
The FFG Project was born in my mini-talk at TED 2025 in Vancouver. Half the speakers shared inspiring "Big Ideas," however the other half shared alarming warnings of looming crises. It was clear, will we focus on what we can control or on what we can't. What is ours to do?
What Does It Mean to Be a Force For Good?
We are all born innocent. At some point, we encounter corruption, hardships, injustice. Will we rant, rail, rage about what's wrong? Or will we create, contribute to, and collaborate with what's right? How can we lead a life that matters today - and every day?
A Shining Example of Being a Force For Good
Let’s hear it for making your dreams come true… now, not later. That’s exactly what this inspiring family did when they left their home of 35 years in California to save draft horses from slaughter and create a ripple effect of good in their new Texas home.
What People Are Saying About The Force For Good Project
How Can I Get Involved?
Take Our FFG Quiz
These 5 questions are a fun deep dive into this topic. Feel free to print this out to facilitate an intriguing conversation with your family, friends and coworkers.
Invite Sam to Speak
Bring Sam’s world-class keynote to your conference or company. You can trust her to inspire your group to be a positive, proactive force for good at work, at home, online and in public.
Interview Sam for Your Podcast, Publication or TV Show
Sam speaks in sound bites! She's been featured on every major network and your audience will love her real-life examples and insights.
The mission of The Force for Good Project is to support and showcase individuals who are acting in integrity, adding value, and creating ripple effects of positive change.
The Force For Good Project
from Bestselling Author, Sam Horn-
50 inspiring, true stories of everyday people being a Force for Good
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Real-world ways to act in integrity, add value, & create ripple effects of change
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Practical prompts to help you identify what’s yours to do & start doing it today
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Proven ways to make a positive difference for yourself, your work, and the world around you
Spring 2026
Who is Sam Horn?
Sam Horn is a world-renowned author, communications strategist, keynote speaker, and executive coach.
As the founder and CEO of The Intrigue Agency, Tongue Fu!® Training Institute, and The Force For Good Project, she specializes in helping individuals and corporations craft high-impact pitches, presentations, and communication strategies.
Her 10 books – including Tongue Fu!®, Got Your Attention?, POP!, and Talking on Eggshells -have been translated into dozens of languages and featured in major outlets such as the New York Times, Harvard Business Review, and Fast Company.
As a top-rated TEDx speaker and former Executive Director of the Maui Writers Conference, Sam has taught millions of people in-person and even more online.
An elite executive pitch coach, she has shaped presentations for TED Fellows, NASA, Intel, Cisco, Boeing, and Richard Branson’s network.
"When things go wrong, we don’t have to go with them. We can use our agency to be the good news in a world of bad news.”
- Sam Horn, Founder of The Force For Good Project
Meet Some Force For Good'ers
Celebrate the Banquet
Dewitt Jones, a National Geographic photographer, has captured some of the most breathtaking places on Earth. Yet it was a bold 5-year-old with a juice-box camera that reminded him that one way to be a Force For Good is to truly see and appreciate the beauty that is all around us every day.
Stop Hiding
Ruth Rathblott was born with a limb difference and spent years hiding her hand. She realized that hiding was creating disconnection and once she started sharing her story, people responded in kind. Her journey shows the power of going first and how revealing our "real self" results in a Force for Good ripple effect.
Lead Your Legacy
When Angela Tennison got off the couch to volunteer for Barack Obama’s campaign, she had no idea it would change the trajectory of her life. As Director of Leadership for the Dept. of Education, she is clear that our legacy isn’t something we leave behind us — it’s how we show up on a daily basis.