Sam Horn's SPEAKER VIP DAY | July 23, 2026
Be a Clear, Compelling, Confident Speaker
Learn to communicate your ideas in a way people understand, respect, remember, and respond to – whether you’re speaking in a meeting, on a stage, to a client, at home, or in your community.
Do You Want To:
- Communicate in ways that improve your work, business, relationships, and results?
- Speak up with confidence in meetings and get a “Yes!” to proposals presented to your boss, board, clients, colleagues, or community?
- Become a more clear and compelling speaker at conferences, company meetings, Chamber of Commerce events, association gatherings, PTA meetings, or community organizations?
- Express your ideas, requests, and opinions so people understand, respect, and respond to them?
- Grow your speaking career, increase your visibility, and explore how to move from free to fee without smarmy self-promotion?
- Tell more relatable, relevant, and memorable stories and craft intriguing titles, taglines, and a phrase-that-pays for your talks, books, blogs, presentations, and posts?
If so, Join Us for Sam Horn's
Speaker VIP Day on July 23, 2026
There are few things more frustrating than knowing you have a good idea and having it turned down because people didn’t understand its value.
Or speaking up in a meeting and not being able to clearly express what you’re thinking when you open your mouth.
Or having valuable EEE—Expertise, Experience, and Epiphanies—to contribute, yet not receiving the respect or response they deserve because you didn’t make them understandable, interesting, or relevant.
The good news is that clear, compelling communication can be learned.
PERSONALIZED. PRACTICAL. INTERACTIVE.
This is not a “sit and take notes” kind of day.
I am deliberately keeping the group small so I can pour into each of you and tailor our focus to your needs, goals, interests, and the real-life situations where you want to communicate with more clarity, confidence, and impact.
You’ll have opportunities to apply what we discuss to your own ideas, presentations, stories, requests, proposals, positioning, and messaging, so you don’t just leave with information…
You leave with clarity about what you want to say and how to say it in a way that gets results.
You’ll receive our proprietary client questionnaire as soon as you register. You are welcome to complete it and send it to me in advance so I can familiarize myself with your goals and the situations where you want to be more effective.
Many clients tell us they received more clarity simply from filling out this document than they’ve ever had before.
The Logistics
Date
Thursday, July 23, 2026 – the day before NSA’s INFLUENCE convention in Austin, so you can turn this into a two-fer
Time
9 am – 5 pm CT, with a catered lunch and optional 5:30–7 p.m. dinner on-site for in-person participants. A full agenda will be sent upon registration.
Who
Business owners, executives, project managers, team leaders, coaches, authors, speakers, creatives, topic experts, and nonprofit leaders who want to communicate more clearly, confidently, and persuasively.
Where
Sam’s Stream Trail Home in Lakeway, Texas, on the Hamilton Greenbelt, approximately 35 minutes from downtown Austin.
Whether you want to be more effective in a meeting, present an idea to your boss or board, speak at an industry or community event, grow your speaking career, improve your stories and presentations, attract more clients, or become a more respected and in-demand voice in your field, this day is for you.
Join Us Live In-Person
$999 | Less than one hour of 1:1 consulting
Limited to 15 participants, so you receive Sam’s personalized attention for your goals.
Catered lunch and the optional on-site dinner are included.
Join Us Live via Zoom
$499 | Join us from anywhere in the world
We’ve heard from several people who want to participate but aren’t able to make the trip to Austin.
Virtual participants will join us via Zoom and will be included in all discussions, exercises, breakout sessions, and LIVE POP Seat coaching opportunities.
Meals are not included with virtual registration.
Wherever you join us from, the goal is the same: to help you increase your impact and get more of what you want, need, and deserve personally and professionally.
welcome our guest mentor
Meet Dr. Ruth Gotian
Dr. Ruth Gotian is one of the smartest, most talented, connected, and generous leaders I know, and I’ve asked her to join us because she brings a complementary set of skills and experiences to our room.
Ruth recently left a very successful academic career as Chief Learning Officer and Mentoring Dean at Weill Cornell Medicine to focus full-time on her speaking, writing, coaching, and thought-leadership career.
She’ll be sharing how she positioned herself to hit the ground running as an entrepreneur and how she has become a respected, visible, and in-demand voice in her field.
Here's just a partial list of Ruth's many impressive credentials:
- Keynote speaker for ATD, Accenture, NIH, Gartner, EY, and Rockefeller University
- LinkedIn Top Voice and LinkedIn Learning instructor on high performance
- Advisory Council for Harvard Business Review
- Prolific contributor to Fast Company, Forbes, Psychology Today, and Harvard Business Review
- Ranked the #1 emerging management thinker by Thinkers50 in 2021
- Author of The Success Factor, featuring interviews with astronauts, Olympians, Nobel Prize winners
- Member of Marshall Goldsmith’s 100 Coaches
- Featured in The New York Times, Sports Illustrated, The Wall Street Journal, Newsweek, and NBC News
Most importantly, Ruth will be pouring into you and helping you clarify how to optimize your potential as a speaker, author, leader, topic expert, entrepreneur, and in-demand resource in your field.
We want to know your priorities
Your Ideas Deserve To Be Heard
- Project authority so decision-makers are motivated to lean in and listen instead of tuning out and checking their phones?
- Know exactly how to get buy-in for the bottom-line value of what you are proposing?
- Think on your feet and handle challenging questions and situations in the moment instead of thinking of the perfect response on the way home?
- Get a YES to your budget request, funding pitch, Ph.D. dissertation, or consulting contract?
- Craft an easy-to-repeat-and-remember phrase-that-pays that makes your important points sticky?
- Become a masterful storyteller so live and virtual audiences enjoy you and stay engaged from start to finish?
- Organize, distill, and teach your knowledge with a step-by-step process so people understand it and can actually do it?
- Make what’s important... intriguing... so people care about what you care about?
- Replace boring INFObesity with original insights that give you a competitive edge because people haven’t heard them before?
- Give your presentations a one-of-a-kind title that can be a book, online course, or brand that POPS?
- Turn “That wasn’t what I meant” into “THAT’S EXACTLY WHAT I WANTED TO SAY—THE WAY I WANTED TO SAY IT!”
- Overcome nerves and exude confidence, even in intimidating rooms, whether in a media interview, packed ballroom, podcast, or testifying on the Hill?
30 years of speaking & coaching
Sam Has Helped Clients Do All of the Above
See for yourself why she’s been hired by TED Fellows, NASA, Richard Branson’s New Now Leaders, the International Board of EO, corporations like Oracle, Accenture, Intel, and Houston Methodist Hospital, and associations to coach their executives to be more effective leaders by developing speaking skills that command respect and get results.
Sam has worked with presidents of NSA, ICF, ASAE, and SHRM; New York Times bestselling authors; Hall of Fame speakers; and founders of Travelocity, Salt & Straw, Take Your Daughter to Work Day, and Daybreaker.
You Don’t Have to Go At It Alone
Go Together With People Who Have Your Back and Front
You’ll love our supportive community and the opportunity to connect with smart, talented people from a variety of backgrounds who also want to be better communicators.
Experience what it’s like to go it together with people who have your back and front.
I look forward to seeing you on July 23, whether you join us here on the Stream Trail in Austin or virtually from your home, office, or hotel room.
We’re going to have a lot of fun and get a lot done.
