Coming jan 2026

Sam Horn's Force for Good Project book cover mockup

The

FORCE for GOOD

Project™

How to Make a Difference Today and Every Day

Sam Horn's Force for Good Project book cover mockup

What is The Force for Good Project™?

Origin story of Force For Good Project
Sam Horn on the TED Stage in Vancouver 2025

At TED 2025, I had the chance to speak from “The Big Red Dot” in front of 1200 people. I shared that every day, we’re faced with a choice: we can feed the bad news, or lead with the good.

As I watched inspiring talks from artists, visionaries, and problem-solvers stepping up to meet our world’s challenges, I had a moment of clarity.

We don’t have to go with what’s going wrong. We can use our Time, Attention, and Talents to focus on what’s right, what’s possible, and what’s ours to do. That moment sparked the creation of The Force for Good Project.

Our mission is to spotlight individuals and organizations who are acting with integrity, making a difference, and modeling meliority – “the quality or state of becoming better.”

Through interviews, stories, and practical tools, we aim to be a rising-tide source of proactive positivity. Because the good news is… we are the good news.

A Shining Example of Real People Being a Force For Good

Remember the shocking line from the movie The Sixth Sense… “I see dead people?”

Well, I see forces for good… Everywhere.

When I write, I don’t read other people’s books or do online research… Instead, I interview people.

In fact, I interview just about anyone who will give me 5-10 minutes of their time.

Case in point – recently, my Uber driver, Kareem, shared this:

“Sometimes people who get in my car are crying.

I ask, ‘What’s happening?’

They say they don’t want to bother me.

I tell them, ‘Have at it.’

By the end of the ride, they’re often laughing, smiling and saying thank you.”

It really can be as simple as that! Being a force for good doesn’t mean solving world peace.

It can be as simple as asking people what’s going on and listening.

Now it’s your turn.

Have you witnessed – or been – a Force for Good in action? Whether it was a simple act of kindness or a moment of unexpected grace, I’d love to hear about it.

✨ Click the button to share your story. You might just inspire others and even be featured in my upcoming book!

Corporate, Convention & Association Decision-Makers

Want your convention group, company employees, or association members to discover how to become a Force for Good AND get clear, get going and get results for themselves and the people around them?

Your group will love Sam’s LOL humor, real-life examples, inspiring quotes, and actionable insights.

Click below to share your group’s priorities and goals.

It would be a joy to work with you to develop and deliver a program that exceeds everyone’s expectations.

Sam Horn on NSA Big Stage
“Sam Horn is a bright light; one of the most accessible wisdom-sharers in our culture today.”
Sheri Salata
Former Executive Producer of The Oprah Winfrey Show, HARPO & OWN
Sam Horn quote image with Buddha quote
What exclusive stories from Sam’s Force For Good Interviews? We’ll share an inspiring story each week!
* indicates required

Let's Connect on Social

Dominos image with quote
Person with arms outstretched and sunrise