Sam Horn on TED 2025 stage

What is the Force For Good Project?

The FFG Project was born in my mini-talk at TED 2025 in Vancouver. Half the speakers shared inspiring "Big Ideas," however the other half shared alarming warnings of looming crises. It was clear, will we focus on what we can control or on what we can't. What is ours to do?

What does it mean to be a force for good?

What Does It Mean to Be a Force For Good?

We are all born innocent. At some point, we encounter corruption, hardships, injustice. Will we rant, rail, rage about what's wrong? Or will we create, contribute to, and collaborate with what's right? How can we lead a life that matters today - and every day?

An Example of Being a Force For Good

Let’s hear it for making your dreams come true… now, not later. That’s exactly what this inspiring family did when they left their home of 35 years in California to save draft horses from slaughter and create a ripple effect of good in their new Texas home.

The mission of The Force for Good Project is to support and showcase individuals who are acting in integrity, adding value, and creating ripple effects of positive change.

Sam Horn's The Force For Good Project book mockup

The Force For Good Project

from Bestselling Author, Sam Horn
  • 50 inspiring, true stories of everyday people being a Force for Good
  • Real-world ways to act in integrity, add value, & create ripple effects of change
  • Practical prompts to help you identify what’s yours to do & start doing it today
  • Proven ways to make a positive difference for yourself, your work, and the world around you
Spring 2026

How To Get Involved

Sign Up For the Newsletter

Our weekly newsletter is a shot of inspiration delivered straight to your inbox. Each issue shares an AHA, ANECDOTE & ACTION to help you be a Force For Good today and everyday!

Nominate a Force For Gooder

Know someone who consistently chooses to make a positive difference? We may interview them and spotlight their ripple effect of good that inspires others to follow their lead!

Submit Your FFG Story

Every day acts of courage and compassion matter. Share your FFG story - big or small - and add your voice to a growing collection of real-world examples that prove we can be the good news in a world that needs more of it.

Invite Sam to Speak

Bring Sam’s world-class keynote to your conference or company. You can trust her to inspire your group members to be their best self and a positive, proactive force for good - even in uncertain times

Get Our 5 FFG Questions

Here are the 5 questions that serve as the basis for all FFG interviews. Feel free to print this out and discuss them with your family, friends and coworkers. They're guaranteed to lead to an intriguing, rising-tide conversation.

“The meaning of life is to make a difference,
and everyone can do it.”

- Sam Horn, Founder of The Force For Good Project

Meet Some Force For Good'ers

Dewitt Jones photographer taking a photo of a beautiful sunset

Celebrate the Banquet

Dewitt Jones, a National Geographic photographer, has captured some of the most breathtaking places on Earth. Yet it was a bold 5-year-old with a juice-box camera that reminded him that one way to be a Force For Good is to truly see and appreciate the beauty that is all around us every day.

Ruth Rathblott on the TEDx stage

Stop Hiding

Ruth Rathblott was born with a limb difference and spent years hiding her hand. She realized that hiding was creating disconnection and once she started sharing her story, people responded in kind. Her journey shows the power of going first and how revealing our "real self" results in a Force for Good ripple effect.

Angela Tennison with Obama

Lead Your Legacy

When Angela Tennison got off the couch to volunteer for Barack Obama’s campaign, she had no idea it would change the trajectory of her life. As Director of Leadership for the Dept. of Education, she is clear that our legacy isn’t something we leave behind us — it’s how we show up on a daily basis.