Why do some messages stay relevant for decades while others fade away? During a recent Tongue Fu! workshop, a participant asked why the book Tongue Fu! still resonates as powerfully today as when it was first published. The answer is simple: when you speak to the human condition—our desire for connection, growth, meaning, and being seen—your message becomes both timely and timeless. Circumstances change, but what we long for doesn’t. When your writing reflects the universal truths we all live, struggle with, and aspire to, your words become a force for good today… and for years to come.
Browsing CategoryThe Better Newsletter
Put Yourself In Your Story – The Better Newsletter #109
Imagine running one of the biggest media empires in the world, producing shows for one of the most visible influencers in the world, and putting on a birthday party at Chicago’s United Center with Beyonce, Michael Jordan, Chris Rock, and Jerry Steinfeld as featured guests.
Imagine doing all that, and being exhausted. Sheri Salata did all that – and more.
Pick Your 11:30 Project – The Better Newsletter #108
Don’t let perfectionism and doubt hold your dreams hostage. This short, inspiring story reminds you that your project doesn’t need to be “ready” to be released—it just needs a deadline.
Someday I’ll ___ (fill in the blank) – The Better Newsletter #107
Years ago, a woman came up to me at a conference and asked, “How did you come up with the title of your book ‘Someday is Not a Day in the Week?’”
I told her, “I’ve met so many people over the past few years who talked about what they were going to do… Someday.
Does Your Camera Have Juice In It? – The Better Newsletter #106
Dewitt Jones reminds us to ask ourselves, “Do you have juice in your camera?” Or are you looking at the world with jaded, cynical eyes?
Being a Force For Good – The Better Newsletter #105
I went to a retreat last weekend where we talked a lot about hope and uncertainty. And it was so clear to me that being a FORCE FOR GOOD is operationalizing hope.
It’s entrepreneurial faith. Taking responsibility for helping make things better instead of just wishing they were better. Here’s one example of how to do that.
POP! A Phrase That Pays – The Better Newsletter #104
When people walk out of your meeting (or watch your video, read your blog, website, marketing material) can they repeat anything they heard… word-for-word? If not, use my 5-tips to POP a Phrase That Pays!
Craft Stories That Stick – The Better Newsletter #103
Pete pulled me aside and said, “I wish I could tell stories like you, but nothing interesting happens to me.”
I told him, “Everyone has interesting things happen to them that can be turned into stories.” He smiled and said, “Like what?”
The World Rewards the Resourceful – The Better Newsletter #102
My friend Jen sailed competitively through college and tried different careers but nothing “stuck.” So, she and her parents found a beautiful yacht and invested their savings to buy it so she could start her own charter business.
A Crucial Crossroad – The Better Newsletter #101
When I lived in Hawaii, I went to the beach with my friend on New Year’s Day.
The winter surf was booming, and although we were both strong swimmers, we stood on the beach wondering, “Should we go in… Shouldn’t we go in?”