Tim Ferriss shared that sales of his books are down 45% despite having sold consistently for years. The good news is, authors have agency to champion quality books, be a good date for the reader, and make every word tell.
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Make the Most of Your 15-Mins – The Better Newsletter #140
Barack Obama made the most of his fifteen-minute spotlight. What you do during your fifteen minutes—or fifteen seconds—determines whether your impact is one-time or ongoing. A Purposeful, Original, Pithy message can turn your moment in the spotlight into a lifelong opportunity to impact others.
Confused People Don’t Say Yes – The Better Newsletter #139
What do you want people to DO at the end of your talk? When you’re intentionally clear on your purpose, every word and image earns its keep—and your presentation flows from slide one to done.
Stop Shoulding on Yourself – The Better Newsletter #138
I had the privilege of managing the programs for tennis champion Rod Laver on Hilton Head Island, SC, right out of college. After one of our national tennis camps, Rocket asked if I’d like to hit for a bit. Would I?!
A Creative Crossroads – The Better Newsletter #137
Want to stand out in an AI-generated content world? Use real-life examples, dialogue, and YOU questions to turn your story into their story.
From Skeptic to Sold in 60-Seconds – The Better Newsletter #136
Want to get a “YES”? Ask in a way that’s intriguing and relevant to turn resistance into receptivity and move people from skeptic to sold.
Reasons or Results – The Better Newsletter #135
What have you been putting off for years? Whether it’s a book, dream, project, or promise to yourself, here’s why picking a date and getting started can turn reasons into results.
Think Outside the Boring – The Better Newsletter #134
There are new things under the sun. Creativity isn’t a magic talent we either have or don’t have. It’s making the common uncommon by doing the opposite of the always. Here’s how to do that…
Put a ThunderShirt on Your Communication – The Better Newsletter #133
Here’s how one brilliant manager learned to put a ThunderShirt on his communication and turn long-winded monologues into productive, purposeful dialogue.
Are You Wealthy in What Matters? – The Better Newsletter #132
At TED, it’s not the drones, robots, or AI slides that stay with us. It’s the people in the halls—the ones acting in integrity and adding value to the world. In the end, wealth is measured by the human beings who make life richer and more meaningful.