Want to stand out in an AI-generated content world? Use real-life examples, dialogue, and YOU questions to turn your story into their story.
Browsing CategoryCommunication
From Skeptic to Sold in 60-Seconds – The Better Newsletter #136
Want to get a “YES”? Ask in a way that’s intriguing and relevant to turn resistance into receptivity and move people from skeptic to sold.
Put a ThunderShirt on Your Communication – The Better Newsletter #133
Here’s how one brilliant manager learned to put a ThunderShirt on his communication and turn long-winded monologues into productive, purposeful dialogue.
What’s Your Signature Story? – The Better Newsletter #127
Stop letting traitorous doubts keep your work sitting in your head. Learn why you have a responsibility to share your unique contribution with the world today.
Tick Talk – The Better Newsletter #118
After my Tick Talk® keynote, a professor told me he rewrote a lecture he’d given for 24 years—because there was nothing people could do at the end. That’s communication that changes behavior.
Stop Yelling at Barking Dogs – The Better Newsletter #113
Years ago, I signed our Jack Russell Terrier up for obedience training. At our first session, he was so excited he wouldn’t stop barking.
So, I yelled “STOP BARKING!” Our instructor smiled and said, “Yelling at your barking dog just makes him think, Great, now we’re both barking. Try modeling the behavior you want instead.”
POP! A Phrase That Pays – The Better Newsletter #104
When people walk out of your meeting (or watch your video, read your blog, website, marketing material) can they repeat anything they heard… word-for-word? If not, use my 5-tips to POP a Phrase That Pays!
Craft Stories That Stick – The Better Newsletter #103
Pete pulled me aside and said, “I wish I could tell stories like you, but nothing interesting happens to me.”
I told him, “Everyone has interesting things happen to them that can be turned into stories.” He smiled and said, “Like what?”
If You Don’t Ask, The Answer is Always No – The Better Newsletter #95
When I was younger, I was excited to accept a job working with Sandy Bremer, Founder of Open University
I agreed to a salary that was less than half of what I had been making working in the tennis industry under Rod Laver.