If you want to get a “YES!” first you need to ask… and next you need to ask in a way that is INTRIGUING and RELEVANT to turn resistance into receptivity.

Here’s an example of someone who did that in 60 seconds.

Several years ago, I attended a Business Innovation Factory event with leading innovators, founders, executives, and entrepreneurs from around the world.

The most impressive speaker was a surprise. She walked to the center of the stage, waited until everyone was quiet, then leaned in with a big smile and said:

“I know what you’re thinking. What’s a 13-year-old going to teach me about innovation?”

She paused for a moment, then with a twinkle in her eye said, “We 13-year-olds know a thing or two,” and launched into how she had founded a non-profit called TGIF that turned FOG – Fat, Oil, and Grease – into cash that’s donated to low-income families in Providence, R.I.

In under a minute, the brilliant Cassandra Lin had us at hello.

Why? She read our minds. She anticipated these seasoned adults might be a bit skeptical that a teenager would have anything to teach them.

So, she addressed their objections first and made them moot.

The next time you want to get buy-in, whether from investors, partners, or your own 13-year-old kid, use my POP! tips below to go from skeptic to sold.