Did you see the film Jaws, based on Peter Benchley’s blockbuster book? Do you know the backstory behind its famous movie poster?

When it was about to published, Bantam Books president Oscar Dystel looked at the draft cover his art department had brought him. It had the word JAWS in white text on a black background.

He told them it was bland and readers might think it was about a dentist.

He sent his design team back to the drawing board with an order to, “Show me the fish!”

This time the designer came back with the iconic image of a woman swimming in the ocean, unaware that a huge shark with a mouth full of sharp teeth was lurking right beneath her.

Even if it’s been years since you’ve seen that poster, I bet you can still picture it.

That’s the power of turning an idea into an image so people can see what you’re saying.

Think about it. What do people say when something confusing becomes clear – when the lights go on and the band plays?

“Oh, I see now.”

Want your idea to have a chance? Turn it into an image people get at a glance.