What makes a pitch POP!? Sam Horn shares how a 30-second Tongue Fu! pitch was selected to lead a segment on The Tonight Show—and how being Purposeful, Original, and Pithy can help you break out instead of blend in.
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Think Outside the Boring – The Better Newsletter #134
There are new things under the sun. Creativity isn’t a magic talent we either have or don’t have. It’s making the common uncommon by doing the opposite of the always. Here’s how to do that…
You Gotta NAME It to FAME It – The Better Newsletter #123
Did you ever watch Sex and the City? A casual one-liner in a writer’s room became a bestselling book and blockbuster movie title. When Greg Behrendt said, “Or, maybe he just wasn’t that into you,” it cut through the noise and voiced a resonant truth. That’s the power of a Dialogue Name — titles and taglines that capture exactly what people are thinking and feeling. If you want your ideas to viscerally connect, start listening for lines that already POP.
Turn Generic Into Genius – The Better Newsletter #94
Have you heard the phrase “There’s nothing new under the sun?” Of course, there are new things! If we want to turn INFObesity into INTRIGUE, it’s up to us to turn GENERIC into GENIUS. Here’s my favorite example of someone who did it.
The Most Intriguing Person I’ve Ever Met – The Better Newsletter #89
A friend recently asked, “Who’s the most intriguing person you’ve met?” Here’s who POP’d out and the story of how we met. See if you can guess who it is!
Are You Repeatable & Retweetable? – The Better Newsletter #88
Garry Marshall, director of the movie Pretty Woman, told our audience, “Hollywood directors can predict when their movies will make money based on one thing: Do people walk out of the theater repeating something they heard… word for word?”
Connect The Dots Forward – The Better Newsletter #67
A few months ago, I did a book-signing at the Conscious Capitalism Summit. I asked a man near me what he wanted to set in motion by the end of the year. He said, “I want to do more speaking.”
The Creative’s Contract – The Better Newsletter #57
I’ll always remember walking Wailea Beach with National Geographic photographer Dewitt Jones. We’d go about 100 yards and he’d stop, whip out a little notebook and pen from his pocket and write something down. I finally asked, “Dewitt, what are you doing?”
Trust FALL or Trust CALL? – The Better Newsletter #55
A while back, I was talking to my friend who was moving on from a relationship. She sighed, “I guess it’s just a trust fall…”
Sell vs Serve – The Better Newsletter #52
Instead of chasing away potential clients by trying to sell them, it’s wiser to give people an opportunity to experience you in action so they CHOOSE to work with you.