A Hollywood producer’s simple test for a successful movie applies to your next talk, pitch, or business: Can people repeat your big idea?
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5 For Me. 5 For You – The Better Newsletter #154
What do you say when someone asks, “What do you do?” Sam Horn shares why having options helps you customize every introduction—and how her “5 For Me, 5 For You” model helps people have fun, get a lot done, and create new connections.
Serve, Don’t Sell – The Better Newsletter #151
Instead of chasing potential clients by constantly trying to sell them, give them an opportunity to experience you in action. Show up, provide value, and be the person who wants to do something FOR them—not get something FROM them.
Open Doors & Close Deals – The Better Newsletter #146
What do you say when people ask what your business, project, cause, startup, film, talk, or book is about? Sam Horn shares why a crisp, clear, confident, compelling 60-second response can be a deal-maker—or a deal-breaker.
Make the Most of Your 15-Mins – The Better Newsletter #140
Barack Obama made the most of his fifteen-minute spotlight. What you do during your fifteen minutes—or fifteen seconds—determines whether your impact is one-time or ongoing. A Purposeful, Original, Pithy message can turn your moment in the spotlight into a lifelong opportunity to impact others.
Confused People Don’t Say Yes – The Better Newsletter #139
What do you want people to DO at the end of your talk? When you’re intentionally clear on your purpose, every word and image earns its keep—and your presentation flows from slide one to done.
From Skeptic to Sold in 60-Seconds – The Better Newsletter #136
Want to get a “YES”? Ask in a way that’s intriguing and relevant to turn resistance into receptivity and move people from skeptic to sold.
Reasons or Results – The Better Newsletter #135
What have you been putting off for years? Whether it’s a book, dream, project, or promise to yourself, here’s why picking a date and getting started can turn reasons into results.
What’s Your Signature Story? – The Better Newsletter #127
Stop letting traitorous doubts keep your work sitting in your head. Learn why you have a responsibility to share your unique contribution with the world today.
Business IS Personal – The Better Newsletter #125
When asked who made the biggest difference in her career, Sam Horn didn’t hesitate. Her sister and business manager, Cheri Grimm. Their partnership can be summed up in one powerful word: tacit.