Did you ever watch Sex and the City? A casual one-liner in a writer’s room became a bestselling book and blockbuster movie title. When Greg Behrendt said, “Or, maybe he just wasn’t that into you,” it cut through the noise and voiced a resonant truth. That’s the power of a Dialogue Name — titles and taglines that capture exactly what people are thinking and feeling. If you want your ideas to viscerally connect, start listening for lines that already POP.
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Certainty Isn’t the Holy Grail – The Better Newsletter #120
Anne-Laure was the former Global Marketing Lead for Google Fit. She thought she was leading her dream life—then a health scare caused her to realize she didn’t want to lead a mapped-out life. She wanted to lead an experiential life.
There’s a New AI Sheriff In Town – The Better Newsletter #117
In an AI Everywhere World, the fastest-growing jobs may be technical—but the real opportunity belongs to Artisans. Skilled creators who offer mastery, authenticity, and a human touch will thrive.
Sam Horn’s Favorite Quotes About Perfectionism
Sam Horn compiles her favorite quotes about perfectionism and procrastination – especially when it comes to creative work.
POP! A Phrase That Pays – The Better Newsletter #104
When people walk out of your meeting (or watch your video, read your blog, website, marketing material) can they repeat anything they heard… word-for-word? If not, use my 5-tips to POP a Phrase That Pays!
Craft Stories That Stick – The Better Newsletter #103
Pete pulled me aside and said, “I wish I could tell stories like you, but nothing interesting happens to me.”
I told him, “Everyone has interesting things happen to them that can be turned into stories.” He smiled and said, “Like what?”
Fun Is Not Frivolous – The Better Newsletter #100
Years ago, I came down with a respiratory illness that wouldn’t get better. A friend finally took me to Urgent Care and the doc diagnosed me with…
Turn Envy Into Enough – The Better Newsletter #99
My friend told me, “At an annual convention, everyone went around the lunch table introducing themselves. It quickly turned into a brag-fest. This person had just been on Oprah, that one got a six-figure book deal.
If You Don’t Ask, The Answer is Always No – The Better Newsletter #95
When I was younger, I was excited to accept a job working with Sandy Bremer, Founder of Open University
I agreed to a salary that was less than half of what I had been making working in the tennis industry under Rod Laver.
What’s Your BIG Idea – The Better Newsletter #93
Have you ever wanted to give a TED talk on their main stage in Vancouver? Where, as curator Chris Anderson says, “You’ll have three giant screens behind you and 1,200 of the world’s most interesting people in front of you!” If you’ve ever wished for that, now’s your chance.