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You Gotta NAME It to FAME It – The Better Newsletter #123

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Did you ever watch Sex and the City? A casual one-liner in a writer’s room became a bestselling book and blockbuster movie title. When Greg Behrendt said, “Or, maybe he just wasn’t that into you,” it cut through the noise and voiced a resonant truth. That’s the power of a Dialogue Name — titles and taglines that capture exactly what people are thinking and feeling. If you want your ideas to viscerally connect, start listening for lines that already POP.

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