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Posts Taggedbranding
Turn Generic Into Genius – The Better Newsletter #94
Have you heard the phrase “There’s nothing new under the sun?” Of course, there are new things! If we want to turn INFObesity into INTRIGUE, it’s up to us to turn GENERIC into GENIUS. Here’s my favorite example of someone who did it.
The Most Intriguing Person I’ve Ever Met – The Better Newsletter #89
A friend recently asked, “Who’s the most intriguing person you’ve met?” Here’s who POP’d out and the story of how we met. See if you can guess who it is!
Are You Repeatable & Retweetable? – The Better Newsletter #88
Garry Marshall, director of the movie Pretty Woman, told our audience, “Hollywood directors can predict when their movies will make money based on one thing: Do people walk out of the theater repeating something they heard… word for word?”
POP Your Pitch!
As the author of POP! Create the Perfect Pitch, Title and Tagline for Anything (which Seth Godin calls “Revolutionary” and Ken Blanchard says is a “lively guide to getting results”), I’m often asked to coach funding…
POP! Out of Your Crowd by Being One-of-a-Kind
“You gotta be original. If you’re not, what do they need you for?” – actress Bernadette Peters. Do you think everything’s been said and done? Do you think there’s nothing new under the sun? Au contraire….