When people walk out of your meeting (or watch your video, read your blog, website, marketing material) can they repeat anything they heard… word-for-word? If not, use my 5-tips to POP a Phrase That Pays!
Posts Taggedcareer
Craft Stories That Stick – The Better Newsletter #103
Pete pulled me aside and said, “I wish I could tell stories like you, but nothing interesting happens to me.”
I told him, “Everyone has interesting things happen to them that can be turned into stories.” He smiled and said, “Like what?”
Fun Is Not Frivolous – The Better Newsletter #100
Years ago, I came down with a respiratory illness that wouldn’t get better. A friend finally took me to Urgent Care and the doc diagnosed me with…
Turn Envy Into Enough – The Better Newsletter #99
My friend told me, “At an annual convention, everyone went around the lunch table introducing themselves. It quickly turned into a brag-fest. This person had just been on Oprah, that one got a six-figure book deal.
If You Don’t Ask, The Answer is Always No – The Better Newsletter #95
When I was younger, I was excited to accept a job working with Sandy Bremer, Founder of Open University
I agreed to a salary that was less than half of what I had been making working in the tennis industry under Rod Laver.
Your Message Matters – The Better Newsletter #86
People often tell me, “I’m a business owner, not a speaker.” “I’m a consultant, not an author.” “I’m a non-profit leader, not a social media influencer.”
I reply back with, “I hear you! AND, if we want to impact more people, we must be all of these!”
Is Your Bandwagon in the Garage? – The Better Newsletter #85
Captain Ray Ashley had a dream of building a replica ship, the San Salvador, as a project for the San Diego Maritime Museum.
He made a brilliant decision to build it in PUBLIC (right by a busy freeway near the airport) instead of in PRIVATE (where it’d be out-of-sight-out-of-mind).
Your Purpose is Calling – The Better Newsletter #84
People talk about finding their calling as if it exists out there somewhere. I think our calling – doing work we love that matters – emerges from doing and pursuing things that matter to us. It’s not found, it’s forged.
You’re Now Free to Forget – The Better Newsletter #74
As Emcee of the Maui Writers Conference, I walked the beach every morning. One morning, I saw Pulitzer-Prize winning author Frank McCourt (Angela’s Ashes) writing away on two high-school composition notebooks… I was intrigued and asked, “Frank, quick question, what are you doing?”
Show Don’t Tell – The Better Newsletter #73
Years ago, I judged a pitch competition called The Dolphin Tank. I reviewed the business plans the night before, including one for a hook you put in your car to put your purse on…