I’ll always remember walking Wailea Beach with National Geographic photographer Dewitt Jones. We’d go about 100 yards and he’d stop, whip out a little notebook and pen from his pocket and write something down. I finally asked, “Dewitt, what are you doing?”
Browsing CategoryBranding
Trust FALL or Trust CALL? – The Better Newsletter #55
A while back, I was talking to my friend who was moving on from a relationship. She sighed, “I guess it’s just a trust fall…”
Sell vs Serve – The Better Newsletter #52
Instead of chasing away potential clients by trying to sell them, it’s wiser to give people an opportunity to experience you in action so they CHOOSE to work with you.
Break Out Instead of Blend In – The Better Newsletter #50
JJ asked me, “I want you to kick off the program, so what’s the FIRST thing we need to do to create a successful book that sells for years to come?”
Create Connection (Not Confusion) – The Better Newsletter #48
At a recent conference, I asked a woman, “What do you usually say when people ask what you do?” She replied, “I tell them…”
Double Down on Your Dreams – The Better Newsletter #39
I’ll always remember, years ago, standing in a pouring rain on a crowded NYC street trying to flag down a taxi. No luck. I called my son out of frustration, told him what was happening and said, “I’m going to miss my plane. Any suggestions?”
Pop Out of the Pack – The Better Newsletter #21
Julie told me that she wanted to write a breakout book in her genre – but “All the great titles are taken.” I asked her “What is something you hear, over and over again when you talk with your clients?” She laughed, and said…
POP Your Pitch!
As the author of POP! Create the Perfect Pitch, Title and Tagline for Anything (which Seth Godin calls “Revolutionary” and Ken Blanchard says is a “lively guide to getting results”), I’m often asked to coach funding…
Turn a NO into a YES
“If you stick to what you know; you’ll sell yourself short.” – singer Carrie Underwood If you stick to what you know … you’ll get a no. Instead, ask yourself, “Why will my decision-makers say…
What is the Eyebrow Test?
Do you ever: Find people texting or tuning out when you’re talking to them? Have a tough time explaining what you do? Get frustrated because you can’t get across the value of what you have to offer in…