A friend recently asked, “Who’s the most intriguing person you’ve met?” Here’s who POP’d out and the story of how we met. See if you can guess who it is!
Browsing CategoryBranding
Are You Repeatable & Retweetable? – The Better Newsletter #88
Garry Marshall, director of the movie Pretty Woman, told our audience, “Hollywood directors can predict when their movies will make money based on one thing: Do people walk out of the theater repeating something they heard… word for word?”
Connect The Dots Forward – The Better Newsletter #67
A few months ago, I did a book-signing at the Conscious Capitalism Summit. I asked a man near me what he wanted to set in motion by the end of the year. He said, “I want to do more speaking.”
The Creative’s Contract – The Better Newsletter #57
I’ll always remember walking Wailea Beach with National Geographic photographer Dewitt Jones. We’d go about 100 yards and he’d stop, whip out a little notebook and pen from his pocket and write something down. I finally asked, “Dewitt, what are you doing?”
Trust FALL or Trust CALL? – The Better Newsletter #55
A while back, I was talking to my friend who was moving on from a relationship. She sighed, “I guess it’s just a trust fall…”
Sell vs Serve – The Better Newsletter #52
Instead of chasing away potential clients by trying to sell them, it’s wiser to give people an opportunity to experience you in action so they CHOOSE to work with you.
Break Out Instead of Blend In – The Better Newsletter #50
JJ asked me, “I want you to kick off the program, so what’s the FIRST thing we need to do to create a successful book that sells for years to come?”
Create Connection (Not Confusion) – The Better Newsletter #48
At a recent conference, I asked a woman, “What do you usually say when people ask what you do?” She replied, “I tell them…”
Double Down on Your Dreams – The Better Newsletter #39
I’ll always remember, years ago, standing in a pouring rain on a crowded NYC street trying to flag down a taxi. No luck. I called my son out of frustration, told him what was happening and said, “I’m going to miss my plane. Any suggestions?”
Pop Out of the Pack – The Better Newsletter #21
Julie told me that she wanted to write a breakout book in her genre – but “All the great titles are taken.” I asked her “What is something you hear, over and over again when you talk with your clients?” She laughed, and said…