Double Down on Your Dreams – The Better Newsletter #39

I’ll always remember, years ago, standing in a pouring rain on a crowded NYC street trying to flag down a taxi. No luck.

I called my son out of frustration, told him what was happening and said, “I’m going to miss my plane. Any suggestions?”

He said, “Mom, let me call an Uber for you.”

I’d never heard of them. Ten minutes later, I’m in a dry car, safely on my way to the airport.

Today, Uber is a symbol of innovation and results. Their journey from repeated rejection by initial investors to today’s leading ride-hailing app shows how important it is to keep going when you have a viable vision.

How about you… Do you have a big dream or idea that people keep telling you won’t work?

One simple way to decide whether your vision is viable – is to put it to the test with help from our action below.


  • Are you an idea-a-minute person? Do you have a dream calling you?

  • From now on, run your projects through my I.D.E.A. Test to see if they measure up.

  • If so, kudos! Continue developing them. If not, don’t give up… Keep brainstorming using this test to create a venture that has the potential to make a positive difference for others & a prosperous living for you.

Sam Horn's IDEA Test Infographic

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