When people walk out of your meeting (or watch your video, read your blog, website, marketing material) can they repeat anything they heard… word-for-word? If not, use my 5-tips to POP a Phrase That Pays!
Browsing CategoryCommunication
Craft Stories That Stick – The Better Newsletter #103
Pete pulled me aside and said, “I wish I could tell stories like you, but nothing interesting happens to me.”
I told him, “Everyone has interesting things happen to them that can be turned into stories.” He smiled and said, “Like what?”
If You Don’t Ask, The Answer is Always No – The Better Newsletter #95
When I was younger, I was excited to accept a job working with Sandy Bremer, Founder of Open University
I agreed to a salary that was less than half of what I had been making working in the tennis industry under Rod Laver.
Turn Generic Into Genius – The Better Newsletter #94
Have you heard the phrase “There’s nothing new under the sun?” Of course, there are new things! If we want to turn INFObesity into INTRIGUE, it’s up to us to turn GENERIC into GENIUS. Here’s my favorite example of someone who did it.
Attention is a Two-Way Street – The Better Newsletter #90
I’ll always be thankful for having the privilege of experiencing David’s poetic word artistry in person.
The Most Intriguing Person I’ve Ever Met – The Better Newsletter #89
A friend recently asked, “Who’s the most intriguing person you’ve met?” Here’s who POP’d out and the story of how we met. See if you can guess who it is!
Are You Repeatable & Retweetable? – The Better Newsletter #88
Garry Marshall, director of the movie Pretty Woman, told our audience, “Hollywood directors can predict when their movies will make money based on one thing: Do people walk out of the theater repeating something they heard… word for word?”
Pass the Eyebrow Test – The Better Newsletter #82
The first year of the Maui Writers Conference, a woman walked out of her pitch meeting with tears in her eyes. I walked over and asked her, “Are you okay?” “’No, I’m not okay…”
Stop Bringing Your Boss Home – The Better Newsletter #54
Years ago, I presented a Tongue Fu! seminar about conflict resolution and put up a slide with my adaptation of Eleanor Roosevelt’s quote which said, ‘No one can make us mad without our consent.’ A woman raised her hand and said, “I agree because I’ve lived through it.
Banish Boring Breakouts – The Better Newsletter #75
Instead of leading meetings and virtual events that fall flat, I suggested building in connection opportunities with breakout sessions, so your participants feel seen, heard and valued as part of the community.
But here’s the thing—breakouts can be game-changers or total time-wasters.