Years ago, my son Andrew started a non-profit called Dreams for Kids in D.C. He landed a 15-minute meeting with Dr. Roberta McLeod, the Director of Howard University, where he was going to ask to use their Campus Center—for free—to host the Dreams for Kids annual holiday party. A few minutes in, Andrew realized…
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Connect The Dots Forward – The Better Newsletter #67
A few months ago, I did a book-signing at the Conscious Capitalism Summit. I asked a man near me what he wanted to set in motion by the end of the year. He said, “I want to do more speaking.”
Have ‘Em At Hello – The Better Newsletter #64
Years ago, I was the Pitch Coach for Springboard Enterprises (which has helped entrepreneurs generate $37 billion in funding/valuation.)
One of their members, Kathleen Callendar of Pharma Jet, told me, “I’ve got good news and I’ve got bad news.”
Tell Stories That Stick – The Better Newsletter #63
Pete, the sound engineer for my recent Audible book, pulled me aside after recording and said, “I wish I could tell stories like you, but nothing interesting happens to me.”
I told him, “Everyone has interesting things happen to – or around them – that can be turned into stories.”
He smiled and said, “Like what?”
Wealthy In What Matters – The Better Newsletter #62
When I submitted my book proposal for SOMEDAY Is Not a Day in the Week to my agent, she told me, “Sam, you’ll get a better deal if you have a bigger platform.”
In other words, my book deal depended less on my track record or the topic’s relevance and more on my social media following.
So, I did something I have never done…
What’s Your Story? – The Better Newsletter #59
Years ago, I read an article by Shankar Vedantam in The Washington Post about genocide and famine.
Rather than leading with data, Vedantam shared a story about an oil tanker that had caught fire off the coast of Hawaii…
Lead a Horse to Water… – The Better Newsletter #56
My friend Maria passed her state’s real estate exam and obtained her license. After many weekends of open houses, Maria hadn’t made one sale.
Trust FALL or Trust CALL? – The Better Newsletter #55
A while back, I was talking to my friend who was moving on from a relationship. She sighed, “I guess it’s just a trust fall…”
Break Out Instead of Blend In – The Better Newsletter #50
JJ asked me, “I want you to kick off the program, so what’s the FIRST thing we need to do to create a successful book that sells for years to come?”
Create Connection (Not Confusion) – The Better Newsletter #48
At a recent conference, I asked a woman, “What do you usually say when people ask what you do?” She replied, “I tell them…”