I signed our Jack Russell Terrier up for obedience training. At our first session he was so excited, he wouldn’t stop…
Browsing CategoryCommunication
Never Yell at a Barking Dog
I signed our energetic Jack Russell up for dog obedience training. At our first session, JR was so excited to see all his new buddies, he wouldn’t stop barking.
So, what did I do? I yelled at him to stop barking.
That’s a Wrap for Sam Horn’s New LinkedIn Course on Communication
What an honor it was being asked to share my techniques for how to craft crystal-clear, intriguing communications in an online course for LinkedIn Learning. Thanks to the team above for making our filming such a…
Never Again Give An Elevator SPEECH
“It’s not about you. It never was.” – actress Diane Keaton Do you know anyone who likes listening to a speech? Me neither. Speeches are lectures. Who wants to be lectured? That’s why, from now on, when…
Don’t Stick to Your Script
“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt In exactly one month, August 28, it is the anniversary of Martin Luther King’s stirring “I Have a Dream”…
What is the Eyebrow Test?
Do you ever: Find people texting or tuning out when you’re talking to them? Have a tough time explaining what you do? Get frustrated because you can’t get across the value of what you have to offer in…
Are You Customizing Your Communication?
“We’re all in a race for relevance.” – journalist Eleanor Clift When you were growing up, did your parents or teachers tell you to “Use your words?” If so, it was their…
Got Intrigue? The Art And Business of Giving and Getting Attention
I told a participant in my #SXSW workshop, “Congrats. Your pitch passed The Eyebrow Test®” “What’s that?” he asked. I said, “The Eyebrow Test®?” is a way to: BE more intriguing in the first 60…
Do Your Emails Pass the 5-Sentence Test?
Pulitzer Prize winning humorist Gene Weingarten said, “Let’s address the elephant in the room. ‘YO Elephant!’” Do you know what the elephant in the room in every business interaction is? People wondering, “How long will…
Are You Writing History or Reading It?
Intriguing quote from Scott Borchetta, “If I ask for your attention, I’d better be ready for it” in this USA TODAY article from Brian Mansfield. Borchetta is the record label CEO who Mansfield says, “launched…