Did you ever watch Sex and the City? A casual one-liner in a writer’s room became a bestselling book and blockbuster movie title. When Greg Behrendt said, “Or, maybe he just wasn’t that into you,” it cut through the noise and voiced a resonant truth. That’s the power of a Dialogue Name — titles and taglines that capture exactly what people are thinking and feeling. If you want your ideas to viscerally connect, start listening for lines that already POP.
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What’s Your Relationship With VUCA – The Better Newsletter #122
When my sons were growing up on Maui, we drove all over the island with the “Book of Questions” in the van. One question sparked laughter and the next, a bigger truth. That life is a mystery. And, perhaps it’s time to re-evaluate your relationship with VUCA—volatility, uncertainty, complexity, ambiguity—and embrace what you can control instead of fearing what you can’t.
Come To Your Senses- The Better Newsletter #121
We all have tigers above and below us, mice chewing our vine of time, and a ripe strawberry waiting to be noticed. We can obsess about the threats… or savor the sweetness of NOW.
Certainty Isn’t the Holy Grail – The Better Newsletter #120
Anne-Laure was the former Global Marketing Lead for Google Fit. She thought she was leading her dream life—then a health scare caused her to realize she didn’t want to lead a mapped-out life. She wanted to lead an experiential life.
I don’t need a bigger boat – The Better Newsletter #119
Have you heard the old parable about the Mexican fisherman? We don’t need a bigger boat. We need to appreciate and enjoy the boat we already have.
Tick Talk – The Better Newsletter #118
After my Tick Talk® keynote, a professor told me he rewrote a lecture he’d given for 24 years—because there was nothing people could do at the end. That’s communication that changes behavior.
There’s a New AI Sheriff In Town – The Better Newsletter #117
In an AI Everywhere World, the fastest-growing jobs may be technical—but the real opportunity belongs to Artisans. Skilled creators who offer mastery, authenticity, and a human touch will thrive.
Better & Better, Forever & Ever – The Better Newsletter #116
My mantra for 2026 is BE the pattern interrupt. Reflect on what you don’t want and replace it with what you do. Trade harmful habits for helpful ones. Life gets better when we focus on what we want—again and again.
The Gift of Gratitude – The Better Newsletter #115
Last year, we went around the table to share highlights of the year and to express our thanks.
When we finished, Andrew said, “Why do we only do this once a year?”
Good question! Why not start every meal with each person taking a minute to express appreciation for something good that happened that day?
Bad News, Good News – The Better Newsletter #114
Many of us don’t feel like we’re the pilot of our time. Months blur into years, and it can feel impossible to get caught up. Taking time to reflect on the people, places, and experiences that mattered is a powerful way to honor what’s been time well spent – and to intentionally pilot the year ahead.