As the author of POP! Create the Perfect Pitch, Title and Tagline for Anything (which Seth Godin calls “Revolutionary” and Ken Blanchard says is a “lively guide to getting results”), I’m often asked to coach funding…
POP! Out of Your Crowd by Being One-of-a-Kind
“You gotta be original. If you’re not, what do they need you for?” – actress Bernadette Peters. Do you think everything’s been said and done? Do you think there’s nothing new under the sun? Au contraire….