When asked who made the biggest difference in her career, Sam Horn didn’t hesitate. Her sister and business manager, Cheri Grimm. Their partnership can be summed up in one powerful word: tacit.
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Who Do You Believe In? – The Better Newsletter #124
When I asked Dr. Ivan Misner who had been a Force for Good in his life, he didn’t hesitate. “My freshman history teacher, Mr. Romero.” After losing every student council race and promising never to run again, Ivan was unexpectedly chosen by Mr. Romero – despite his classmates’ protests. That single moment of belief changed everything. It gave Ivan the confidence to lead, win elections, and ultimately found BNI, creating opportunity for millions.
You Gotta NAME It to FAME It – The Better Newsletter #123
Did you ever watch Sex and the City? A casual one-liner in a writer’s room became a bestselling book and blockbuster movie title. When Greg Behrendt said, “Or, maybe he just wasn’t that into you,” it cut through the noise and voiced a resonant truth. That’s the power of a Dialogue Name — titles and taglines that capture exactly what people are thinking and feeling. If you want your ideas to viscerally connect, start listening for lines that already POP.
Certainty Isn’t the Holy Grail – The Better Newsletter #120
Anne-Laure was the former Global Marketing Lead for Google Fit. She thought she was leading her dream life—then a health scare caused her to realize she didn’t want to lead a mapped-out life. She wanted to lead an experiential life.
There’s a New AI Sheriff In Town – The Better Newsletter #117
In an AI Everywhere World, the fastest-growing jobs may be technical—but the real opportunity belongs to Artisans. Skilled creators who offer mastery, authenticity, and a human touch will thrive.
Sam Horn’s Favorite Quotes About Perfectionism
Sam Horn compiles her favorite quotes about perfectionism and procrastination – especially when it comes to creative work.
POP! A Phrase That Pays – The Better Newsletter #104
When people walk out of your meeting (or watch your video, read your blog, website, marketing material) can they repeat anything they heard… word-for-word? If not, use my 5-tips to POP a Phrase That Pays!
Craft Stories That Stick – The Better Newsletter #103
Pete pulled me aside and said, “I wish I could tell stories like you, but nothing interesting happens to me.”
I told him, “Everyone has interesting things happen to them that can be turned into stories.” He smiled and said, “Like what?”
Fun Is Not Frivolous – The Better Newsletter #100
Years ago, I came down with a respiratory illness that wouldn’t get better. A friend finally took me to Urgent Care and the doc diagnosed me with…
Turn Envy Into Enough – The Better Newsletter #99
My friend told me, “At an annual convention, everyone went around the lunch table introducing themselves. It quickly turned into a brag-fest. This person had just been on Oprah, that one got a six-figure book deal.