Make Your Life Your Lab – The Better Newsletter #23


I’ll always remember walking a Maui beach with National Geographic photographer Dewitt Jones. We were discussing the topic of intuition. What is it? Where does it come from? How can we leverage it and put it to good use?

Every so often, Dewitt would stop, whip out a little notebook and pen from his pocket and write something down. I finally asked, “Dewitt, what are you doing?”

He said, “Sam, I used to get ideas and think, ‘That’d be an interesting topic for my next column,’ but then I’d get caught up in other things and forget all about it.

I realized I make my living from my mind and I was throwing away golden material that was being gifted to me. So, I promised myself I’d start writing down ideas the moment they occurred so I wouldn’t lose them.”

If there’s anything I’ve learned in thirty years of writing and speaking about intrigue; it’s that this is how our most innovative insights occur. If you want to make the most of them, you must capture them in the moment.

Recording your AHAs and sharing them with others makes life even more meaningful and purposeful. Your observations, experiences, and stories are no longer limited to you, they’re out in the world adding value for others.

You’ll have captured those gleams of light from within and you’ll be in a position to scale their impact – for good.


  • How many times have you gotten an intuitive flash – a whisper of an idea – and then gone about your day and forgotten it?
  • Next time you’re at the store, grab a small notebook so it’s easy to “Ink it when you think it.”
  • Or, if you prefer the technology route, download the OTTER.AI app which offers instant written transcription of your most intriguing ideas.

Until next time… Here’s to being better.

Sam Horn

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