What do you say when people ask what your business, project, cause, startup, film, talk, or book is about? Sam Horn shares why a crisp, clear, confident, compelling 60-second response can be a deal-maker—or a deal-breaker.
Posts Published byKendra Wray
See What I’m Saying? – The Better Newsletter #145
When Karl Haas walked onstage, the audience reacted in surprise. Instead of taking offense, he responded with humor—and won them over instantly. Here’s a simple Talking on Eggshells tip for using grace and wit to defuse awkward moments.
What Are You Waiting For? – The Better Newsletter #144
What’s keeping you from writing the book you’ve always wanted to write? Turn reasons into results, pick a date, and just get started.
Are You Happy & Don’t Know It? – The Better Newsletter #143
What does happiness mean to you? Defining happiness can help you notice it when it happens, appreciate it in the moment and feel grateful for what’s right with your world, right here, right now.
Defuse What’s Happening with Humor – The Better Newsletter #142
When Karl Haas walked onstage, the audience reacted in surprise. Instead of taking offense, he responded with humor—and won them over instantly. Here’s a simple Talking on Eggshells tip for using grace and wit to defuse awkward moments.
The How-To-Book Ball is in Our Court – The Better Newsletter #141
Tim Ferriss shared that sales of his books are down 45% despite having sold consistently for years. The good news is, authors have agency to champion quality books, be a good date for the reader, and make every word tell.
Make the Most of Your 15-Mins – The Better Newsletter #140
Barack Obama made the most of his fifteen-minute spotlight. What you do during your fifteen minutes—or fifteen seconds—determines whether your impact is one-time or ongoing. A Purposeful, Original, Pithy message can turn your moment in the spotlight into a lifelong opportunity to impact others.
Confused People Don’t Say Yes – The Better Newsletter #139
What do you want people to DO at the end of your talk? When you’re intentionally clear on your purpose, every word and image earns its keep—and your presentation flows from slide one to done.
Stop Shoulding on Yourself – The Better Newsletter #138
I had the privilege of managing the programs for tennis champion Rod Laver on Hilton Head Island, SC, right out of college. After one of our national tennis camps, Rocket asked if I’d like to hit for a bit. Would I?!
A Creative Crossroads – The Better Newsletter #137
Want to stand out in an AI-generated content world? Use real-life examples, dialogue, and YOU questions to turn your story into their story.