Did you ever watch Sex and the City? A casual one-liner in a writer’s room became a bestselling book and blockbuster movie title. When Greg Behrendt said, “Or, maybe he just wasn’t that into you,” it cut through the noise and voiced a resonant truth. That’s the power of a Dialogue Name — titles and taglines that capture exactly what people are thinking and feeling. If you want your ideas to viscerally connect, start listening for lines that already POP.
Posts TaggedSam Horn
What’s Your Relationship With VUCA – The Better Newsletter #122
When my sons were growing up on Maui, we drove all over the island with the “Book of Questions” in the van. One question sparked laughter and the next, a bigger truth. That life is a mystery. And, perhaps it’s time to re-evaluate your relationship with VUCA—volatility, uncertainty, complexity, ambiguity—and embrace what you can control instead of fearing what you can’t.
Come To Your Senses- The Better Newsletter #121
We all have tigers above and below us, mice chewing our vine of time, and a ripe strawberry waiting to be noticed. We can obsess about the threats… or savor the sweetness of NOW.
I don’t need a bigger boat – The Better Newsletter #119
Have you heard the old parable about the Mexican fisherman? We don’t need a bigger boat. We need to appreciate and enjoy the boat we already have.
Bad News, Good News – The Better Newsletter #114
Many of us don’t feel like we’re the pilot of our time. Months blur into years, and it can feel impossible to get caught up. Taking time to reflect on the people, places, and experiences that mattered is a powerful way to honor what’s been time well spent – and to intentionally pilot the year ahead.
Stop Yelling at Barking Dogs – The Better Newsletter #113
Years ago, I signed our Jack Russell Terrier up for obedience training. At our first session, he was so excited he wouldn’t stop barking.
So, I yelled “STOP BARKING!” Our instructor smiled and said, “Yelling at your barking dog just makes him think, Great, now we’re both barking. Try modeling the behavior you want instead.”
Live In The Now (& The Next) – The Better Newsletter #112
There is a wisdom in being content with what we already have – instead of constantly seeking MORE and somehow believing it will make us happier. Look around right now. Say, “I am enough. I have enough.”
The #1 Determinant for Happiness – The Better Newsletter #111
Harvard research has shown that the #1 determinant of a long, healthy, happy life isn’t diet or exercise – it’s long-term relationships. In an “All-AI, All The Time” world, staying connected matters more than ever.
Circumstances change. Our desire to connect, doesn’t – The Better Newsletter #110
Why do some messages stay relevant for decades while others fade away? During a recent Tongue Fu! workshop, a participant asked why the book Tongue Fu! still resonates as powerfully today as when it was first published. The answer is simple: when you speak to the human condition—our desire for connection, growth, meaning, and being seen—your message becomes both timely and timeless. Circumstances change, but what we long for doesn’t. When your writing reflects the universal truths we all live, struggle with, and aspire to, your words become a force for good today… and for years to come.
Does Your Camera Have Juice In It? – The Better Newsletter #106
Dewitt Jones reminds us to ask ourselves, “Do you have juice in your camera?” Or are you looking at the world with jaded, cynical eyes?